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    Director Andreas Nilsson, Carmichael Lynch Cave In For Blue Cheese

    By SHOOTUpdated:No Comments2148 Views

    Treasure Cave’s new campaign from agency Carmichael Lynch leans into the funk of blue cheese and encourages blue cheese lovers to celebrate funky creativity, stating “You Might Love it Here.” 

    Deftly navigating this off-the-wall prospect of blue cheese love is director Andreas Nilsson of Biscuit Filmworks, who recently won Grand Prix honors at the Cannes Lions International Festival of Creativity. 

    The campaign, including this spot, invites blue cheese lovers to embrace the bold, funky, wacky, adventures blue cheese brings. The weirdly wonderful set was created by hand to mirror the appearance of an actual cave. With lyrics like “some things we crave are also funky, science is so cool. It seems that would make no sense, but we don’t make the rules,” and “Welcome to the Treasure Cave where blue cheese gets its funk. This taste you cannot replicate so please enjoy a hunk.”

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    The limited access duration has come to an end. (Access was allowed until: 2023-08-11)
    Credits

    Client Saputo USA/Treasure Cave Agency Carmichael Lynch Production Biscuit Filmworks Andreas Nilsson, director. Editorial Cut+Run Music New Math

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Andreas NilssonBiscuit FilmworksCarmichael Lynch



    The Martin Agency and Passion Pictures Take Us Down A Noirish True Crime-Inspired Alley For Cinnamon Toast Crunch

    Monday, June 23, 2025

    Cinnamon Toast Crunch’s latest campaign, “Must Cinnadust,” introduces a full-blown, true-crime-inspired cinna-square universe unlike anything we’ve seen from the brand before. Created by The Martin Agency, the campaign includes this spot which takes us down a dark alley where a Cinnamon Toast Crunch square is stalking its prey--another Cinnamon Toast Crunch square.

    It seems that our predator loves the taste of the cereal so much that he doesn’t hesitate to pour milk over and devour fellow squares.

    The squares--predator and prey alike--are realized through richly detailed stop motion and CG by Passion Pictures. Tom O’Meara directed via Passion Pictures.

    The package of Passion Pictures-produced spots, including this :30 titled “Alley,” is packed with crunchy confrontations, shadowy lighting, dramatic monologues and swirling Cinnadust trails for serial and cereal lovers alike.

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