Autumn de Wilde directed via Anonymous Content her latest video for Florence + The Machine, “Free,” the fourth single from the upcoming album Dance Fever.
The promo stars British character actor Bill Nighy–whom de Wilde previously directed in her 2020 feature Emma–as Florence’s anxiety, shadowing and antagonizing her throughout the video.
Filmed in Ukraine in 2021 with Ukrainian filmmakers and artists and featuring Ukrainian folk art by Katerina Konovalova and designed with production designer Volodymyr Radlinskiy, “Free” follows the previous three Florence + The Machine music videos “King,” “Heaven Is Here” and “My Love,” all also directed by de Wilde.
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Credits
Client Florence + The Machine Production Anonymous Content Autumn de Wilde, director; Jamie Feliu-Torres, DP; Ryan Heffington, choreographer; Eric Stern, Juliet Naylor, producers; Ana Castellar, production manager; Susie Cave of The Vampire’s Wife, costume designer; Scott Fraser Simpson, additional costume for Bill Nighy; Peter Aluuan, Fiona Hicks, additional costume & wardrobe stylists; Odile Gilbert, hair stylist; Sarah Reygate, makeup artist to Florence Welch. Production (Ukraine unit) Radioaktive Film Kate Galytska, exec producer; Serafima Kutsenko, producer; Yura Galitskiy, production manager; Alina Yatsyk, 1st AD; Masha Verboliuk, 2nd AD; Vladimir Radlinskiy, production designer; Max Halushka, art director; Katerina Konovalova, backdrop artist; Valentyn Bren, wardrobe stylist; Dasha Taivas, makeup artist. Editorial Final Cut Miky Wolf, editor; Matt Gabzdyl, assistant editor; Maggie Mcdermont, editorial producer; Denis Reva, VFX. Color Company 3 Jean-Clement Soret, Yoomin Lee, colorists. Finishing/VFX Framestore Sound Finishing Machine Sound Nigel Manington, sound design & mix; Ghazal Zargar Elahi, sound producer. Title Design Thunderwing Nic Taylor, J.B. Taylor, title design.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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