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    Director Bernd Faass, Preuss Und Preuss Are “Made to Perform” For Mercedes-Benz Vans

    By SHOOTUpdated:No Comments2777 Views

    Mercedes-Benz Vans has rolled out its global “Made to Perform” campaign from agency Preuss Und Preuss and directed by Bernd Faass who’s represented by Park Pictures (UK/US) and  Element E (Germany).

    This “Made to Perform” film follows a fleet of Mercedes-Benz Vans drivers as they celebrate their vans in pure synchronicity. The piece is a cinematic climb as the drivers build to form a circle of  vans to surround a human formation of the Mercedes-Benz logo, for which Faass displays technical excellence adeptly handled with his signature lightness of touch. Faass is an alum of SHOOT’s 2019 New Directors Showcase.

    “Made to Perform” was shot in Portugal with service production by Mamma Team and soundtrack by MassiveMusic.

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    Credits

    Client Mercedes-Benz Vans Agency Preuss Und Preuss, Berlin & Stuttgart,  Sunna Pilz, producer; Michael Preuss, executive creative director; Oliver Flohrs, creative director; Maximilian Stengl, art director. Production Companies ELEMENT E GmbH (Germany), Park Pictures (UK/US) Bernd Faass, director; Patrick Volm-Dettenbach, exec producer; Stefanie Schuster, producer; Ekkehart Pollack, DP; Jens Spori, DP, 2nd unit; Jana Oberdorffer, production coordinator. Production Services, Portugal Mamma Team Editorial Oliver Don, editor Music MassiveMusic Sound Design Denis Elmaci. VFX Company Lymborg GmbH Matthias Bauerle, lead artist; Thomas Sali, VFX animation. Color Mograde Berlin Benedikt Hugendubel, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Bernd FaassElement EPark PicturesPreuss Und Preuss



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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