Mercedes-Benz Vans has rolled out its global “Made to Perform” campaign from agency Preuss Und Preuss and directed by Bernd Faass who’s represented by Park Pictures (UK/US) and Element E (Germany).
This “Made to Perform” film follows a fleet of Mercedes-Benz Vans drivers as they celebrate their vans in pure synchronicity. The piece is a cinematic climb as the drivers build to form a circle of vans to surround a human formation of the Mercedes-Benz logo, for which Faass displays technical excellence adeptly handled with his signature lightness of touch. Faass is an alum of SHOOT’s 2019 New Directors Showcase.
“Made to Perform” was shot in Portugal with service production by Mamma Team and soundtrack by MassiveMusic.
Credits
Client Mercedes-Benz Vans Agency Preuss Und Preuss, Berlin & Stuttgart, Sunna Pilz, producer; Michael Preuss, executive creative director; Oliver Flohrs, creative director; Maximilian Stengl, art director. Production Companies ELEMENT E GmbH (Germany), Park Pictures (UK/US) Bernd Faass, director; Patrick Volm-Dettenbach, exec producer; Stefanie Schuster, producer; Ekkehart Pollack, DP; Jens Spori, DP, 2nd unit; Jana Oberdorffer, production coordinator. Production Services, Portugal Mamma Team Editorial Oliver Don, editor Music MassiveMusic Sound Design Denis Elmaci. VFX Company Lymborg GmbH Matthias Bauerle, lead artist; Thomas Sali, VFX animation. Color Mograde Berlin Benedikt Hugendubel, colorist.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
