Indie director Bianca Poletti turned out this short film, Fertile, which centers on Emily who’s coming to her wit’s end while living alone during pandemic quarantine. She reluctantly agrees to go on a Zoom date with her mother’s accountant, making for a story that gives some much needed humanity, humor and wit to these challenging times.
Originally from Argentina, Poletti grew up in California and went to USC for a film education. Her filmography also includes the short How the worlds treating you that premiered at the Mammoth Film Festival. She additionally has to her credit a number of music videos.
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Credits
Creative Story by Bianca Poletti & Rebecca Leigh. Rebecca Leigh, writer. Production Bianca Poletti, director; Eric Smith, DP; Nikita Belomestnykh, producer; Julie DiMartino, hair & makeup. Editorial Laura Sanford (Arcade Edit), editor; Kristen Kiertzner, edit assist. Color Michael Gossen (Company 3), colorist. Audio Troy Richert. Post Sound Peter Trepke Music Eugene Cast Laura Seay, Andrew Bering
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
