A water main break sends H2O shooting skyward in a residential neighborhood. But it’s not that big a deal, particularly when utility workers deliver the news in sing-song fashion to the beat of the Avocados From Mexico jingle–along with offering the homeowner a bowl of guacamole.
After a taste of guac, a homeowner is not at all perturbed by the water main break. Rather she kind of likes it, observing that it reminds her of a Vegas water fountain show.
Indeed avocados make things better. That’s the comedic premise behind this Avocados from Mexico commercial, titled “Water Main,” directed by Brendan Gibbons of production house Station Film for agency LERMA.
CreditsClient Avocados From Mexico Agency LERMA Brian Linder, Bill Cochran, executive creative directors/principals; Bridget Fontenot, broadcast + content producer. Production Station Film Brendan Gibbons, director; Caroline Gibney, founding partner/producer; Doug Chamberlain, DP. Postproduction charlieuniformtango John McStravick, editor; Allen Robbins, Flame/VFX artist; Jake Kluge, audio engineer; Michael Wagner, producer. Color Thrive Color Matt McClain, colorist. Music/Sound Shindig Scott Glenn, creative director; Daniel Hart, sound designer/mixer; Austin Shupe, composer/asst. creative director; Debbi Landon, exec producer; Caroline Hudson, head of production.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More