Donatello–of Teenage Mutant Ninja Turtles fame–find himself out of a job when he comes to the rescue on an action-adventure mission only to find that Direct Line insurance has already beaten him to the punch. Unfazed, Donatello takes his loss in stride by grabbing a slice of pizza and launching into some skate tricks.
Bryan Buckley of Hungry Man directed “Donatello” for Direct Line ad agency Saatchi & Saatchi London.
Venice, Calif.-based Beacon Street Studios was the music house on the campaign, with sound design and audio post from 750mph, London.
CreditsClient Direct Line Agency Saatchi & Saatchi London Production Hungry Man, bicoastal/international Bryan Buckley, director. Music Beacon Street Studios, Venice, Calif. Beacon Street Studios, Danny Dunlap, composers; Adrea Lavezzoli, exec producer. Sound Design 750mph, London Sam Ashwell, Mark Hellaby, sound designers. Audio Post 750mph Sam Ashwell, Mark Hellaby, mixers.
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
Read More