Chris Sargent of Anonymous Content directed this spot where the young generation asks Mercedes-Benz to come up with a car that is in sync with their lifestyle.
Their “Hey Mercedes” request is answered by the automaker’s A-Class in this campaign from Merkley + Partners, New York.
The commercial is driven by a track from Amber Music.
Client Mercedes-Benz Agency Merkley + Partners, New York Production Anonymous Content Chris Sargent, director. Music/Sound Amber Music, New York Ian Honeyman, composer; Michelle Curran, executive producer; Mike Perri, producer. Audio Post Sound Lounge, New York Tom Jucarone, mixer; Seth Phillips, recordist. Editorial BanditNY Michael Elliot, editor
This film showcases how the first square sensor on Apple’s iPhone 17 Pro enables wider group portraits with higher resolution. Directed by Leeor Wild and Jason Nocito for agency TBWA\Media Arts Lab, “Smart Group Selfies” celebrates real communities around the world, including: --Compton Cowboys reshaping urban cowboy culture --Jeju Island’s Haenyeo, the intergenerational sisterhood of women free divers --Korea’s Maltese dog owner community --Southeast Asia’s Y3K aesthetic movement --Indonesia’s long boat crew with viral sensation Rayyan Arkan Dhika --Japan’s cosplayers and rockabillies --Brooklyn nonnas --The staff at Katz’s Delicatessen The Center Stage front camera on the new iPhone lineup delivers a wider field of view and higher resolution--up to 18MP for photos--that automatically adjusts to fit everyone in the shot with greater detail. Users can shoot in portrait or landscape while holding their iPhone vertically, making it easier to capture group moments with a comfortable grip and centered gaze. Read More
