Continuing its campaign centered on how we are all irrationally tied to various objects and belongings we don’t need anymore–and demonstrating that mobile marketplace app letgo can help by easily posting an item for sale in seconds–CP+B Miami has rolled out three new commercials directed by Craig Gillespie of MJZ.
This package of letgo spots includes “Disco Ball” which introduces us to a young woman riding a scooter through heavy traffic who won’t get rid of her disco ball even though it blocks her line of sight to the point where she can barely see where she’s going. Riding with her is a passenger who deploys the letgo app leading to a buyer for the disco ball and marking a return to TV by the Village People.
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Credits
Client letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, creative directors; Marshall Mann, Cristina Flores, content managers; Ian Kelly, sr. integrated producer; Jennifer Malki, jr. integrated producer. Production MJZ Craig Gillespie, director; Martha Davis, producer; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; CL Weaver, exec producer; Toby Louie, producer; Tara Wall, assistant editor; VFX/Finishing Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production, Jean-Marc Demmer, VFX supervisor; Evan Kantor, VFX coordinator; Philip Ineno, Andy Davis, Joe Chiao, Flame artists; Paul Heagney, Flame compositor. Postproduction Company 3 Siggy Ferstl, colorist; Matt Moran, producer. Sound Design/Mix Barking Owl, West Los Angeles, Calif. Michael Anastasi, sound design; KC Doissett, Ashley Benton, producers; Morgan Johnson, mixer. Music JSM Music, New York Joel Simon, creative director/composer; Dave Wolfert, composer; Jeff Fiorello, exec producer.
The Most Interesting Man in the World has rediscovered his most interesting self--and as a result, the beloved Dos Equis spokesman and his tongue-in-cheek sense of humor have returned as LePub NY rolls out a campaign which includes this hero spot set to debut on the College Football Championship Game on Monday, January 19.
Actually the Most Interesting Man is back due to popular demand. The star of the “Stay Thirsty” campaign which became a cultural phenomenon rode off into the sunset in 2016. Now, 10 years later he’s back--as explained by Alison Payne, chief marketing officer, Heineken USA. “We knew the public thirst was massive: Our research found that 83% of people exposed to the original campaign wanted to see it return, and the old ads drove an incredible 97th percentile brand recall in recent testing,” said Payne. “While this campaign has been off the air for nearly a decade, the love for The Most Interesting Man in the World never faded. That’s why we’re relaunching the ‘Stay Thirsty’ campaign to drive excitement among fans and inspire a new generation to be bold, be curious, and stay thirsty for new adventures because an interesting life is full of stories, ones that you will want to tell your friends about over a beer--preferably Dos Equis of course.”
Ivan Zacharias of production house SMUGGLER directed the spot, which opens up opportunities across varied marketing fronts, some of which were explored in a teaser campaign in which our protagonist is the Least Most Interesting Man before his memory is jogged--by a bottle of Dos Equis-- as to who he really is. Among the teaser premises is one in which our hero is mired in the mundane, picking plain yogurt as his favorite. Jim Curtis, chief creative officer at LePub New York, said,... Read More
