Craig Gillespie of MJZ directed this spot, which is part of DDB Chicago’s new State Farm campaign titled “Here to Help___Go Right.” In this particular spot, the blank is filled in by “Potholes” as a motorist is finally victimized by an infamous pothole that has been wreaking havoc in the town for decades on end. The commercial takes us back to several of those incidents from yesteryear. This trip through history concludes as we return to today’s motorist who luckily is a State Farm customer. He calls upon his insurance agent who comes to the rescue.
The creative in the five spots across the campaign sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm and its agents respond when misfortune strikes.
Credits
Client State Farm Agency DDB Chicago Ari Weiss, chief creative officer, North America; John Maxham, chief creative officer, Chicago; Diane Jackson, chief production officer; Mel Routhier, executive creative director; John Hayes, group creative director; Brian Culp, Christoper Bruney, creative directors/art directors; Katie Bero, Adam Cook, creative directors/copywriters; Amy Turner, Mary Cheney, executive producers; Meghan Gross, producer; Jesse Bayer, group strategy director; Amanda Schuneman, strategist. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Whitehouse Matthew Wood, editor; Meaghan Rahamut, assistant editor; Dawn Guzowski, producer. Audio Post Nicholas Papaleo, Justin Mayer, audio engineers; Cameron Aper, audio producer. VFX/Finish Eight VFX Shira Boardman, executive producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Forest, VFX/CG supervisor; Tanner Owen, sr. crowd TD; Leticia Saldana, modeler; Thomas Lopez, rigger; Jaguar Lee, designer; Talia Gleason, lead Flame compositor; Jerry Hall, Nuke compositor. Color Grading Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Comma Bonny Dolan, exec producer; Leigh Salzman, sr. producer; Peter Schmidt, Matt Kelly, composers.
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
