Craig Gillespie of MJZ directed this spot, which is part of DDB Chicago’s new State Farm campaign titled “Here to Help___Go Right.” In this particular spot, the blank is filled in by “Potholes” as a motorist is finally victimized by an infamous pothole that has been wreaking havoc in the town for decades on end. The commercial takes us back to several of those incidents from yesteryear. This trip through history concludes as we return to today’s motorist who luckily is a State Farm customer. He calls upon his insurance agent who comes to the rescue.
The creative in the five spots across the campaign sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm and its agents respond when misfortune strikes.
Credits
Client State Farm Agency DDB Chicago Ari Weiss, chief creative officer, North America; John Maxham, chief creative officer, Chicago; Diane Jackson, chief production officer; Mel Routhier, executive creative director; John Hayes, group creative director; Brian Culp, Christoper Bruney, creative directors/art directors; Katie Bero, Adam Cook, creative directors/copywriters; Amy Turner, Mary Cheney, executive producers; Meghan Gross, producer; Jesse Bayer, group strategy director; Amanda Schuneman, strategist. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Whitehouse Matthew Wood, editor; Meaghan Rahamut, assistant editor; Dawn Guzowski, producer. Audio Post Nicholas Papaleo, Justin Mayer, audio engineers; Cameron Aper, audio producer. VFX/Finish Eight VFX Shira Boardman, executive producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Forest, VFX/CG supervisor; Tanner Owen, sr. crowd TD; Leticia Saldana, modeler; Thomas Lopez, rigger; Jaguar Lee, designer; Talia Gleason, lead Flame compositor; Jerry Hall, Nuke compositor. Color Grading Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Comma Bonny Dolan, exec producer; Leigh Salzman, sr. producer; Peter Schmidt, Matt Kelly, composers.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
