Surrounded by memories of his past–the Space Age’s golden years–a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within him, reminding us that amazing things can happen when we choose exploration, technology and the moon. Supered on screen is the campaign theme: “Choose the Moon.”
Titled “The Commander,” this :60 is scheduled to run during the 1st quarter of the Super Bowl.
Created by San Francisco-based agency Venables Bell & Partners, “The Commander” was directed by Craig Gillespie of MJZ and edited by Rick Russell of Final Cut.
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Credits
Client Audi of America Agency Venables Bell & Partners Will McGinness, executive creative director; Rich North, sr. art director; Russ Chao, Paul Venables, copywriters; Craig Allen, director of integrated production; Mandi Holdorf, executive producer. Production MJZ Craig Gillespie, director; Masanobu Takayanagi; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Rick Russell, editor. Post Company 3 Stefan Sonnenfeld, colorist. Music Agoraphone Song: “Starman” by David Bowie Dawn Sutter Madell, music supervisor. Sound Design 740 Sound Design Chris Pinkston, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Audio Post Formosa John Bolen, mixer. VFX The Mill Ben Sposato, VFX producer; Gareth Parr, VFX supervisor
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
