Craig Gillespie of MJZ directed this Nike spot for Wieden+Kennedy which demonstrates “The Roger Effect.”
The Roger is Roger Federer whose championship play sparks fans in the stadium audience to–immediately after his match concludes–run to any tennis court they can find to try to play the same inspirational brand of tennis he has mastered. The fans take off so quickly that Federer is presented his tournament trophy in an empty stadium.
a52 served as VFX house. Brian Emrich of Trinitite Studios was sound designer, with audio post handled by Eleven mixer Jeff Payne.
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Credits
Client Nike Agency Wieden+Kennedy Bertrand Fleuret, art director; Jeff Salomonsson, copywriter; Alberto Ponte, Ryan O’Rourke, creative director global; Matt Hunnicutt, integrated production director; Shelley Eisner, sr. integrated producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Greig Fraser, DP; Nacho Guerrero, production designer. Editorial Exile Eric Zumbrunnen, editor; Carol Lynn (CL) Weaver, exec producer; Brittany Carson, producer. VFX a52 Patrick Murphy, VFX supervisor/lead 2D artist/director; Kim Nagel Christensen, head of production; Michel Steinmann, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, producer. Sound Design Trinitite Studios Brian Emrich, sound designer. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
