When the Cubs recorded the final out of Game 7 of the World Series, ending a championship drought of 108 years, this spot, titled “Someday,” hit the airwaves.
Directed by Daniel Wolfe via production companies Somesuch and Anonymous Content for agency Wieden+Kennedy, Portland, Ore., the film centers on a young baseball player at a local ballpark living out his dream of a Cubs World Series win. Well the dream is now a reality as “Someday” is today. The kid embodies the positive spirit the current team had throughout the season and during its playoff run–the kind of spirit that’s required to win.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Antony Goldstein, Chris Groom, Stuart Brown, North America creative directors; Nick Morrissey, copywriter; Jon Kubik, art director; Matt Hunnicutt, director of integrated production; Molly Tait Tanan, sr. integrated producer; Mauricio Granado, integrated producer; Keith Rice, digital producer; Krystle Mortimore, art production; Andrea Nelson, project management; Matt Blum, studio design manager; Randall Garcia, studio designer; Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto, strategic planning. Production Somesuch/Anonymous Content Daniel Wolfe, director; Eric Stern, exec producer (Anonymous Content); Tim Nash, Sally Campbell, exec producers (Somesuch); Natalie Jacobson, line producer; Tom Townend, DP; Andrew Clark, production designer. Editorial Joint/Trim Peter Wiedensmith, Tom Lindsay, editors; Kevin Alfoldy, JB Jacobs, assistant editors; Catherine Liu, post producer; Leslie Carthy, executive post producer. VFX Joint Katrina Slicrup, Robert Murdock, 2D artists; Alex Thiesen, EP VFX; Rebekah Koerbel, Nathanael Horton, VFX producers. Postproduction Joint David Jahns, colorist; Rebekah Koerbel, Nathanael Horton, color producers. Music Sara Fink, producer; Noah Woodburn, sound designer. Song: Willie Nelson’s “Funny How Time Slips Away” Audio Post Joint Noah Woodburn, mixer; Nathalie Huizenga, exec producer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
