A couple jumps into a swimming pool, then into another pool and another, yet another and so on. They’re house hunting, taking an evening dip, going from one prospective residence to the next in order to find the home right for them–akin to the comparison shopping that can be done online via Zillow.
Daniel Wolfe of production house Love Song directed this “Nightswimming” spot for agency FIG. Sound design/audio post house was Barking Owl. Music track is “Free” by Angel Olson.
Client Zillow Agency FIG, New York Mike Figliulo, founder; Scott Vitrone, partner, creative; Omid Amidi, executive creative director; Ben Grube, Sarah Sharp, creative directors; Susan Land, art director; Jared Elms, copywriter; Leila Gage, executive director of production; Benton Roman, group executive producer; Frederick Stallings, partner, data & media; Ramon Jimenez, partner, strategy; Sean Staley, group strategy director; Jaime Chou, strategist. Production Company Love Song Daniel Wolfe, director; Diego Garcia, DP; Christian Stone, production designer; Robert Elliot Kay, assistant director; Paola Alfarovice, wardrobe; Kelly Bayett, exec producer; Deannie O’Neil, exec producer & producer; Paige Kauffman, head of production/producer. Production Services The Lift Magali Sagarra, producer; Avelino Rodriguez, managing director; Jose Barrera, managing partner. Editorial ZED/Cosmo Street Dominic Leung, editor; Rob Daglish, edit assistant; Harriet Cawley, edit producer, ZED; Paolo Solarte, edit producer, Cosmo Street. VFX The Mill Dan Williams, creative director, shoot supervisor; Gary Driver, Tom Luff, 2D leads; Rafael Vormittag, Giacomo Verri, Adam Maynard, 2D artists; Alan Williamson, 3D lead; Sergio Xisto, Dongali Varaprasad, Julien Fradin, Nirgun Gawade, 3D artists; Kwok Fung Lam, design; Can Y. Sanalan, Jiyoung Lee, matte painters; Clare Melia, exec producer; Matt Squires, producer; David Wishart, lead online artist. Color Company 3 Simon Bourne, sr. colorist; Chris Anthony, sr. color producer. Sound Design & Mix Barking Owl, bicoastal Kelly Bayett, creative director; Gus Koven, sound designer; Ashley Benton, exec producer; Stuart Vincent St. Welch, mixer; Mikayla Petersen, assistant. Music Song: “Free” By Angel Olson; Bathetic Records, label; Wixen Music Publishing, Inc,, publisher; Good Ear Music Supervision (GEMS), music supervision.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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