This spot titled "Freedom To Move" for the Nissan Leaf shows a woman in flight, soaring through the sky, reflecting what driving a car should feel like–if that car is the electric Nissan Leaf.
Daniel Wolfe of Somesuch directed for TBWAChiatDay New York, with music from Yessian Music/LA and sound design from Barking Owl. Mark Chu was the composer for Yessian. Morgan Johnson sound designed for Barking Owl.
Client Nissan Leaf Agency TBWAChiatDay New York Chris Garbutt, global chief creative officer; Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Bastien Grisolet, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Marisa Bursteen, sr. producer; Stephanie Converse, producer. Production Somesuch Daniel Wolfe, director; Jakob Ihre, DP. Editorial Cosmo Street/Trim Editing Dominic Leung, editor. Post/VFX The Mill New York & London Music Yessian Music/LA Mark Chu, composer; David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Farin Hoover mixer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer. Audio Post Sonic Union Paul Weiss, Rob Ballingall, mixers.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
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