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    Home » Director David Findlay’s Short Film Shows That To “Air” Is Human 

    Director David Findlay’s Short Film Shows That To “Air” Is Human 

    By SHOOTTuesday, November 24, 2020Updated:Tuesday, May 14, 2024No Comments2766 Views
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    This two-minute film from director David Findlay shows people in proximity connecting with one another sans physical contact as a little “air” is intentionally left between them.

    In his short film aptly titled Air, Findlay–an alum of SHOOT’s 2019 New Directors Showcase–shows that connection between folks can be emotionally resonant even in the absence of direct touch. He explained, “”The idea originated from seeing over and over the awkwardness of physical greetings now that we cannot touch. The idea came together when I made the realization that people really emphasized, either with their body language or through their gaze, the meaning or nature of whichever greeting or physical action they were partaking in. For example, the reason for shaking hands at the end of a soccer game is to convey respect for your opponent, win or lose. But when we cannot touch, the significance and the desire to transmit that sentiment is overemphasized in lieu of physical contact, and actually makes us reflect on the original meaning of such a custom in the first place. I thought that was beautiful and I felt inspired to share that observation.”

    Air was shot in Vancouver, BC, in October, completed this month and debuts today (11/24).

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    Credits

    Production Asymetric & FilmSupply Films  David Findlay, director; Joaquin Cardoner, producer; Sultan Al Saud, Evan Landry, executive producers; Neel Gupta, Ariel Ho Kjaer, co-producers; Farhad Ghaderi, DP; Charlie Hannah, production designer; Michael Kuna, Charles Said-Vassallo, associate producers. Editorial Alexander Farah, editor. Sound Design Mitchell Allen, sound designer. Audio Mix OSO Music La Femme Color Sam Gilling, colorist.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:David FindlaySHOOT New Directors Showcase



    The “A” In AI Stands For Awkward In Tongue-in Cheek Parody Ads Featuring The Jonas Brothers For Almond Breeze

    Monday, January 12, 2026

    Almond Breeze is tapping into its target Millennials audience’s love of music and the Jonas Brothers to kick off the new year. Created by agency McKinney in partnership with CYLNDR Studios, this three-minute film follows the Jonas Brothers’ fictional “brand partnership agents,” Nate and Jane, who pitch the trio a series of wildly misaligned concepts for their partnership with Almond Breeze. First, there’s Kevin Jonas battling intergalactic “milky monsters” in a hyper-stylized AI action epic. Then the brothers transform via “generative” enhancements into fragrance-ad heartthrobs presenting Almond Breeze with awkward sensuality. The last idea shows the brothers in a throwback milkman fantasy that misses the mark entirely. After wading through the AI-fueled chaos, the brothers propose ditching the AI gimmicks and just delivering a straightforward truth about Almond Breeze being “really good.”

    In collaboration with McKinney, the AI-driven sequences were executed by CYLNDR Studios, with early creative involvement shaping the AI scenes to play to the strengths and weaknesses of the platforms, guided by artistic sensibilities, creative direction, and design skills. The result is a long-form ad made from ads that poke at the cultural conversation around AI “slop,” using humor to highlight how easy it is to generate content today, but how rare it is to make something that actually resonates. The long-form film and the series of :30s, :15 :06s AI spots debuted last week, running across OTT, OLV and social.

    This launch also kicks off the next phase of Almond Breeze’s partnership with Jonas Brothers, inviting influencers to develop their own AI Jonas Brother ads for the brand. Select submissions will be featured on Almond Breeze’s... Read More

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