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    Director David Shane, the community Team On Netflix/General Motors’ “EVs on Screen” Super Bowl Spot

    By SHOOTUpdated:No Comments3259 Views

    Netflix and General Motors have released their Super Bowl spot, “EVs on Screen,” in which Will Ferrell enters the worlds of some of the biggest Netflix shows and films. As he escapes from zombies in the world of Army of The Dead and gets transported in a mysterious vehicle to play Squid Game, Ferrell asks, “What if this were an EV?” 

    Along the way, he encounters Vanessa Lachey from Love is Blind, Priah Ferguson from Stranger Things, and Jonathan Van Ness and Antoni Porowski from Queer Eye, alongside the GMC HUMMER EV, GMC Sierra EV Denali, Cadillac LYRIQ, Chevrolet Silverado EV and Chevrolet Blazer EV. 

    Directed by David Shane of O Positive for ad agency the community, the spot will air during the first ad break of the second quarter of the game. Framestore New York served as VFX company.

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    Credits

    Client Netflix & General Motors Agency the community Joaquin Molla, global CCO, founder; Frank Cartagena, chief creative officer, NY; Lucas Bongioanni, executive creative director; Guilherme Grossi, Gabriel Gama, Federico Diaz, Juarez Rodrigues, creative directors; Marcelo Maciel, associate creative director; Ruth Bellotti, Ian Reichenthal, Chris Henchy, Harper Steele, writers; Laurie Malaga, EVP, head of integrated production; Chris Parke, executive producer; Diana Sanchez, associate producer; Luis Montero, CEO, Marci Miller, president, U.S.; Lee Maicon, EVP, chief strategy officer; Anthony Mariello, VP, brand strategy. Talent Agency UTA Marketing Media Agency Carat Production Company O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Eric Liney, line producer. Editorial Mackcut Gavin Cutler, editor; Louisa Phillips, assistant editor; Sam Shaffer, sound design; Gina Pagano, post exec producer & producer. VFX Framestore New York Aron Hjartarson, executive creative director; Victoria Osborn, creative director; Sean Dollins, David Sudd, VFX on-set supervisors; Devon Taylor, Kenzi Parker, lead Flame; Karch Coon, lead compositor; Patrick Ross, lead CG artist; Jasen Aziz, Alex Harding, Alex Ling, Corrina Wilson, Danny Noren, Dave Chen, Sebastien Boulange, Ryan Ninko, 2D VFX artists; Mike Papagni, Minchung Cho, Nicolas Copete, Patrick Ross, Rui Yang, Sean Curran, Francisco Diaz, Erik Zimmerman, John Montefusco, Aaron Lawn, Alejandro Perez, Adam Thompson, Frankie Siegel, Kevin Rooney, Meghan Pangiochi, Omar Taher, Divyesh Shah, CG artists; Benjamin Walant, Harry Wormald, digital matte painters; Veronica Ferrari Delphin, Mohamed Ashraf, unreal artists; John DiMare, Jacob Sadowsky, online editors; Daniel Petersen, designer; Nick Fraser, VFX exec producer; Christina Chung, VFX producer; Jack Doremus, VFX production coordinator; Nadia Brent, bidding producer. Virtual Production & VFX Eyeline Studios Stephan Trojansky, president & CEO; Perry Kain, exec producer; Eranka Weerasuriya, head of production; Lukas Lepicovsky, Joe Ponsford, virtual production supervisors; Connie Siu, virtual production producer; Gabriel Dedic, director of imaging technologies; Anne Kim, Matthew Valverde, Unreal Engine operators; John Millward, Unreal Engine technician; Jan Huybrechs, volumetric capture supervisor; Samuel Price, Nicholas Otto, volumetric capture operators; Ari Karczag, motion capture stage manager; Jose Gayda Parino III, motion capture stage technician; Kevin Izumi, Price Wells, LED technical directors; Carlos Fueyo, virtual art director; Juliette Duncan, Mahmoud Hesham, Riley Morrissey, Jonathan Owen, Christian Pokorny, Jonathan Reynolds, Chris Suddaby, virtual art department; James Anderson, Brian Garrett, Andrea Jamiel, Rafal Janicki, Eric Krausz, Redmyn Lee, Holo Moon, Joana Pupeter, Nicol Du Toit, Florian Wehner, volumetric capture processing; Gaby Rios, Quinlan Saule, virtual production department managers; Lianette Alnaber, Alex Chun, Emma Selinski, Marc Thorineau, virtual production coordinators; Brian Tong, virtual production editor; Eric Krausz, Jeffrey Wilson, data acquisition; Sammy Clark, director of operations; Kyler Friol, assistant stage manager; Maxx Lee, head of engineering; Sunny Koya, IT; Jessica Harris, Derek Spears, VFX on-set supervisors; Jessica Harris, VFX supervisor; Pablovsky Ramos, CG supervisor; Nathanael Horton, associate VFX producer; Jayson Davis, Cederic Estevao, Hyein Jeong, Don Kim, Yann Leroux, Charana Mapatuna, Ivanna Mikhaylova, Danellie Norgate, Elam Parithi, Michael Queen, Sofia Rioja, Jay Seo, Ken Stewart, Scott Vosvurt, Ed Walters, Thomas Warrender, Justin Wong, Natalie Yoo, Zach Zaubi, Michael Zemaitis, 2D VFX artists; Rosie Bang, David Capon, Pochien Chen, Yu-Ju Chen, Pedro Dietrich, Azzard Gordon, Hyunsug Han, Jeong Han, David Herfindahl, SeGwang Jan, Minhee Kim, Bomin Lee, Wei Ling Lee, Mamta Mamta, Joe Mangione, Celleste Ng, Chaeyeon Park, Melvyn Polayah, Patrick Redmond, Carsten Schulte-Braucks, Amreen Singh, Mohan Singh, Magnus Skagerlund, Youngmin Son, John Sparks, Nithya Thangamani, Niklas Varga. Blair Werschler, Sidney Yang, Kaan Yilmax, Clim Yip, CG artists; Pierre Alexander, Mohamed Ali, Elena Boulankova, Laura Dart, Anuja Desai, Beata Gyermank, Giulia Spagni, VFX department managers. Color Company 3 Skip Kimball, Billy Landry, colorists; Ananda Reavis, color sr. exec producer; Dan Butler, color sr. producer; Jared Arkulary, color producer; Ryan Dale, color sr. production manager; Kent Bueno, color assistant production manager; Jack Molitor, Jake Grom, color production coordinator; Cory Musselman, color short form lead ops; Griffin Nasser, color prep team. Music duotone Ross Hopman, executive music producer; Peter Nashel, creative director; Gio Lobato, sr. producer; Jordan Lieb, Eric Hachikian, composer. Sound Design Sonic Union Steve Rosen, sound designer; Joey Glick, Macey Estes, audio assistants; Patrick Sullivan, exec producer. Mix Sonic Union Steve Rosen, Julienne Guffain, audio mixers; Joey Glick, Macey Estes, audio assist; Patrick Sullivan, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:David ShaneO Positivesuper bowl adthe community



    Top Spot of the Week: Majority, Comedians Byer and Walker Make HIV Prevention Sexy In Gilead’s “Up to Date”

    Friday, August 7, 2026

    Creative agency Majority has launched “Up to Date,” a campaign for Gilead Sciences’ Care For The Culture platform starring comedian-actors Nicole Byer and Devon Walker. The campaign aims to make HIV prevention feel more personal, relevant and actionable for Black women by meeting them in authentic moments of dating, intimacy and self-advocacy.

    The work is part of Gilead’s broader Care For The Culture platform that will run across online video, social media, streaming and linear audio, digital display, experiential activations and streaming video. The campaign will appear across platforms including YouTube, Instagram, TikTok, Reddit, Snapchat, Peacock, Tubi, NBCUniversal, iHeartMedia, Complex, BET, Essence and Ebony.

    At the center of the campaign is this film--directed by Howard Grandison via Honor Society--that follows a Black woman as she considers a potential hookup, balancing attraction with the responsibility of protecting her health. Throughout the story, her internal dialogue guides her through questions about HIV, prevention options and self-advocacy. The creative extends through a series of shorter films, social content, audio, digital display and podcast integrations.

    Byer and Walker serve as the woman’s competing inner voices, bringing humor and personality to the conversation as she works through questions around desire, prevention and self-care.

    The campaign addresses a longstanding challenge: Although Black women continue to be disproportionately impacted by HIV, they are often underrepresented in public health messaging. According to Gilead, systemic inequities, barriers to care, HIV stigma and gaps between perceived and actual risk can make prevention feel distant, clinical or intended for someone... Read More

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