Cadillac and Weber Shandwick tasked harvest films and director Elizabeth Banks with showcasing the new 2021 Cadillac Escalade’s “Hands-free” driver assistance feature, "Super Cruise" (which also includes “Lane Change”). Then add to the mix a cast of A-list celebrities including Sofia Vergara, Joe Manganiello, the Jonas Brothers, Tiffany Haddish, Stephen “tWitch” Boss and his wife Allison Holker Boss, and put them behind the wheel of a real life test drive through the vast topographies that only Los Angeles can offer. What you end up capturing are incredibly candid and unrehearsed reactions anchored in the reality of what it feels like to truly “Let Go.”
“The brand’s focus on the new Super Cruise feature is Cadillac’s way of ensuring it’s continuing to be viewed as a technology leader” said Banks. “The first time you use a new technology like Super Cruise, there’s always a ‘letting go’ moment, where you gradually begin to trust it more and more,” added Banks. “I wanted to capture and then build on that moment. It really showed how much a thoughtful technology like Super Cruise can help transform your everyday experience.”
“We didn’t select Elizabeth Banks because she’s Elizabeth Banks,” added Weber Shandwick’s executive creative director, Iain Lanivich. “But from the moment we first walked her through the idea, to the last shot, she had the best grasp of what we were going for and remained laser-focused on maintaining the simplicity of the idea.”
This :90 in the “It’s Time to Let Go” campaign incorporates all the celebs. Four additional :60s will be released focusing on the specific journey of each individual duo.
