Cadillac and Weber Shandwick tasked harvest films and director Elizabeth Banks with showcasing the new 2021 Cadillac Escalade’s “Hands-free” driver assistance feature, "Super Cruise" (which also includes “Lane Change”). Then add to the mix a cast of A-list celebrities including Sofia Vergara, Joe Manganiello, the Jonas Brothers, Tiffany Haddish, Stephen “tWitch” Boss and his wife Allison Holker Boss, and put them behind the wheel of a real life test drive through the vast topographies that only Los Angeles can offer. What you end up capturing are incredibly candid and unrehearsed reactions anchored in the reality of what it feels like to truly “Let Go.”
“The brand’s focus on the new Super Cruise feature is Cadillac’s way of ensuring it’s continuing to be viewed as a technology leader” said Banks. “The first time you use a new technology like Super Cruise, there’s always a ‘letting go’ moment, where you gradually begin to trust it more and more,” added Banks. “I wanted to capture and then build on that moment. It really showed how much a thoughtful technology like Super Cruise can help transform your everyday experience.”
“We didn’t select Elizabeth Banks because she’s Elizabeth Banks,” added Weber Shandwick’s executive creative director, Iain Lanivich. “But from the moment we first walked her through the idea, to the last shot, she had the best grasp of what we were going for and remained laser-focused on maintaining the simplicity of the idea.”
This :90 in the “It’s Time to Let Go” campaign incorporates all the celebs. Four additional :60s will be released focusing on the specific journey of each individual duo.
CreditsClient Cadillac Agency Weber Shandwick, Detroit Steve Janisse, executive VP; Iain Lanivich, executive creative director; Tony Krause, group creative director; Chris Coole, sr. producer; Tommy Simon, sr. copywriter; Caitlin Kirby sr. art director Production Company harvest films, Santa Monica, Calif. Elizabeth Banks, director; Bonnie Goldfarb, co-founder/exec producer; Niko Whelan, head of production; Leslie Owen, line producer; Bill Pope, DP; Tracey Gallacher, production designer. Editorial Cut+Run, Santa Monica, Calif. Jay Nelson, editor; Michelle Eskin, managing director; Amburr Farls, exec producer; Jared Thomas, sr. post producer. VFX Jogger Studios, Santa Monica, Calif. Andy Brown, creative director/lead Flame artist; Diana Cheng, head of production; Michael Vaglienty, Wes Waldron, Flame artists; Jorge Tanaka, Flame assist; Adolfo Martinelli, colorist.
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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