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    Director Errol Morris, Venables Bell + Partners Make Guacamole For Chipotle

    By SHOOTUpdated:No Comments3324 Views

    Chipotle and agency Venables Bell + Partners have launched the third iteration of the “Behind the Foil” documentary-style TV campaign in collaboration with famed documentarian Errol Morris of Moxie Pictures.

    Behind the Foil features unfiltered testimonials from real team members about the impact Chipotle has had on their lives, as well as a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign puts transparency at the forefront without employing typical advertising tools like scripts or music. 

    The latest campaign features five Chipotle restaurant team members: Cheyenne, Christina, Ehan, Shawn, and Skye. In this spot, we meet Cheyenne as she prepares and talks about guacamole.

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    Credits

    Client Chipotle Agency Venables Bell + Partners Paul Venables, founder; Will McGinness, partner, chief creative officer; Kate Marceau Jeffers, president/partner; Hilary Coate, head of production; Dennis McKinley, executive producer; James Duffy, Greg Coffin, creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Jodi Fisher, head of production; Julie Bilson Ahlberg, producer. Editorial Arcade Edit Kim Bica, editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Errol MorrisMoxie PicturesVenables Bell + Partners



    Young Goalies Get Their Made-On-iPad Dream Hockey Masks In Film From TBWA\Media Arts Lab, Canada

    Thursday, March 12, 2026
    Made-on-iPad Pee Wee Goalie Masks

    Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament. It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd. In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More

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