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    Home » Director Ezra Hurwitz, Artistic Director Francesca Harper Team On Short Film “Echoes of Ailey”

    Director Ezra Hurwitz, Artistic Director Francesca Harper Team On Short Film “Echoes of Ailey”

    By SHOOTTuesday, January 7, 2025No Comments265 Views
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    Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.

    Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history–physically situating Ailey’s masterworks amongst the Whitney’s collection.

    “As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film–or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”

    Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from “I’ve Been Buked,” the opening movement of Ailey’s legendary “Revelations.” Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.

    Hurwitz is on the directorial roster of production company m ss ng p eces.

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    Credits

    Client Ailey Foundation Francesca Harper, artistic director; Larae Ferry, director of marketing; Joshua Gustafson, production coordinator. Client The Whitney Museum Brianna O’Brien Lowndes, chief marketing officer; Angela Montefinise, chief communications & content officer; Nadia Budi, assistant director marketing; Cree Solomon, communications coordinator. Production Ezra Hurwitz, director; Francesco Raffo, producer; Andy Catarisano, DP. Talent Sylvia Waters, grandmother; Ava Alvarez, young girl; Robbie Whitehurst, young boy; Isaiah Day, Coral Dolphin, Hannah Richardson, Christoper Taylor, Patrick Gamble, Corinth Moulterie, Tamia Strickland, Jordyn White, Carley Brooks, dancers.

    Genre:Entertainment
    Media Type:Film: Short
    Video Tags:Ezra Hurwitz



    The Best Work You May Never See: Agency TRY and Director Jakob Marky Deliver “Hope” For IKEA Norway

    Monday, July 7, 2025

    IKEA Norway and creative agency TRY teamed on a series of small stories launching the “Made for Life” communication platform.

    Directed by Jakob Marky of production house Bacon, the campaign films include this one titled “Hope” in which we see a toddler’s high chair (with its affordable price briefly appearing on screen). The camera then pans across the room. A supered message informs us that it might be superstitious to leave the chair out in the open but you need all the luck you can get, at which point the camera reveals a storage box containing syringes. Luck is vital, continues the supered message, when the fertility shots for the next attempt are sitting in a storage box (also with its affordable IKEA price shown on screen).

    “Hope”--which deftly addresses the sensitive theme of infertility--concludes with the IKEA logo and the slogan “Made for Life.”

    In a joint statement, TRY creatives Eirik Sørensen and Caroline Riis shared, “Life consists of more than Instagram moments, and it’s fantastic that IKEA dares to acknowledge this. We thought it might be nice to let the well-known and strict IKEA price points tell real and heartfelt stories about the lives of many people out there.”

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