Fenn O’Meally directed via production house SMUGGLER a package of surreal films, including this one titled "Josh," as an accompaniment to the outerwear campaign for Burberry.
O’Meally utilizes the absence of light which adds a layer of suspense to the film; the glow surrounding each character creates intimacy in moments of stillness. That is, until we see each character lifted up and suspended in the night sky by an unknown entity, breaking up the stillness and introducing a sense of conflict. Throughout each scene, the city becomes its own character in the film.
CreditsClient Burberry Production SMUGGLER Fenn O’Meally, director; Fergus Brown, managing director; Elizabeth Doonan, exec producer; Cora Rodriguez, producer; Tom Wynborne, 1st AD; Harry Wheeler, DP; Gary Smith, camera car; Josh Brooks, Steadicam. Editorial Toby Heard, editor. Music James Williams Blades, scoring/composing. Postproduction Burberry Post Production Daniel Beddoe, colorist; Samuel Jennings, VFX
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More