Fenn O’Meally directed via production house SMUGGLER a package of surreal films, including this one titled "Josh," as an accompaniment to the outerwear campaign for Burberry.
O’Meally utilizes the absence of light which adds a layer of suspense to the film; the glow surrounding each character creates intimacy in moments of stillness. That is, until we see each character lifted up and suspended in the night sky by an unknown entity, breaking up the stillness and introducing a sense of conflict. Throughout each scene, the city becomes its own character in the film.
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Credits
Client Burberry Production SMUGGLER Fenn O’Meally, director; Fergus Brown, managing director; Elizabeth Doonan, exec producer; Cora Rodriguez, producer; Tom Wynborne, 1st AD; Harry Wheeler, DP; Gary Smith, camera car; Josh Brooks, Steadicam. Editorial Toby Heard, editor. Music James Williams Blades, scoring/composing. Postproduction Burberry Post Production Daniel Beddoe, colorist; Samuel Jennings, VFX
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
