This short film, Above the Waves for Kaiser Permanente, follows Golden State Warriors’ NBA All-Star Klay Thompson on his mental and physical road to recovery from a torn ACL that occurred during the 2019 championship series. Directed by Tool of North America’s Floyd Russ and edited by Cut + Run’s Stacy Peterson for ad agency Translation, the six-minute film is a personal recounting of what it takes to become a champion and the dedication and will it takes to heal.
“Above the Waves has been a labor of love,” said Peterson. “I’ve worked with director Floyd Russ many times, and he always brings a distinct point of view, and an element of surprise to his projects. There is always an idea that catches me off guard in the best possible way. The team from Translation was also a dream to work with and their enthusiasm for the film was contagious. Plus we are all are huge sports fans, which made the edit process one of the most fun experiences I’ve had to date.”
CreditsClient Kaiser Permanente Agency Translation LLC Steve Stoute, CEO & founder; Ann Wool, president; Alex Kaplan, Barry Katz, group creative directors; Dylan Simel, sr. art director; Nickolaus Sugai, sr. copywriter; Matthew Flaherty, executive content producer; Dustin Grant, content producer. Sandy Preston, chief strategy officer; Drew Simel, strategy director; Megan Mundo, strategist. Production Tool of North America Floyd Russ, director; Laura Macauley, exec producer; Andy Coverdale, producer; Jacob Moller, DP; Dean Backer, production designer. Editorial Cut + Run Stacy Peterson, editor; Chris Wronka, assistant editor; Lauren Hertzberg, managing director; Marcia Wigley, head of production; Ellese Shell, exec producer. VFX MPC Alvin Cruz, creative director/VFX supervisor; Tobey Lindback, VFX supervisor, 2D lead; Camila De Biaggi, sr. exec producer; Elissa Norman, sr. producer; Mazyar Sharifian, Renato Carone, Anthony Ricciardi, 2D artists. Finishing Jogger Studios Joey Grosso, Flame artist; Rachel Driver, Flame assistant; Mike Tockman, post producer. Color The Mill NY Mikey Rossiter, colorist. Music, Sound Design & Mix Barking Owl Dan Flosdorf, mixer; Ashley Bento, sr. producer.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
Read More