This spot for AT&T shows the evolution of the communications network from the invention of the phone to the advent of the switchboard and then more sophisticated hubs all the way through to today where individual networks or as this ad is titled, “Your Network” has come into being. The mobile lifestyle is facilitated by “your network,” keeping you connected to your family, friends and other people of personal and professional importance.
Frederic Planchon of Anonymous Content directed this commercial for BBDO New York and Atlanta.
Credits
Client AT&T Agency BBDO New York and Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rob Munk, Mark Voehringer, group creative directors; Allison Baker, associate creative director; Farley Katz, sr. copywriter; Kristin Clark, jr. art director; Matt Low, jr. copywriter; David Rolfe, head of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer; Melissa Chester, music producer. Production Anonymous Content Frederic Planchon, director; Chris Blauvelt, DP; Eric Stern, exec producer; Bridgitte Pugh, line producer; Richard Bridgland, production designer; Todd Thompson, 1st assistant director; April Napier, wardrobe stylist. Sound Design Brian Emrich, sound designer. Music Alexandre Desplat, composer. Original Score: “Circles” Audio Post Sonic Union Steve Rosen, mixer. VFX The Mill Gavin Wellsman, VFX supervisor/shoot supervisor/lead Flame; Sean Costelloe, sr. executive producer/head of production; Bugs Russell, sr. producer; Mike Pullan, finishing producer; Fergus McCall, colorist; Nate Seymour, color assist; Natalie Westerfield, color producer; Mark Youngren, shoot supervisor; Jimmy Bullard, Christoph Schroer, Chris Sonia, Theo Maniatis, Brandon Danowski, Kieren Hanrahan, Flame; Andres Egugiren, Yong Chan Kim, Corey Langelotti, Taner Besen, CG; Testsuro Mise, Damien Bastelica, design. Editorial Work Editorial Neil Smith, editor; Erica Thompson, exec producer. Motion Graphics Squad47
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
