Agency adam&eve\TBWA has unveiled “Calling All Heroes,” a campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively.
The campaign’s hero film, directed by Gary Freedman via production house MJZ, opens on Mission Control where lead space engineer Tex Hardstone and his team have run out of answers for how to stop an asteroid threatening to destroy LEGOLAND. Thankfully, an unexpected hero steps forward: eight-year-old Jenny, ready to take charge. As she outlines her imaginative spacecraft vision, the engineers scramble to keep up, racing through LEGO dials, reference books and communication gadgets as Jenny leads the mission through space.
The film will run through the end of March, with additional activations planned throughout the year. Versions will air in 60, 30 and 15-second formats across online video, connected TV, radio, social and out of home channels, with campaign media planning and buying led by OMD.
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Credits
Client Merlin Entertainments Brand LEGOLAND Agency adam&eve\TBWA Ant Nelson, Mike Sutherland, chief creative officers; Matt Gay, executive creative director; Ben Robinson, Mike Whiteside, creatives; Petrina Kirby, executive producer; Amy Galvin, associate producer; Will Grundy, chief strategy officer; Catherine Willoughby, strategy director; Paul Knowles, head of design; Rob Wallis, design studio manager; Sam Harris, Will Whittington, designers. Production Company MJZ Gary Freedman, director; Lindsay Turnham, exec producer; Ray Leakey, producer; Dulcie Menzie, production manager; Nico Poulsson, DP; Richard Graysmark, 1st AD; John Ebden, production designer; Brendan McNamara, casting director. Service Company Solent Film OOD Alex Momchev, managing director; Dimitar Dimitrov, producer. Editorial The Assembly Rooms Adam Spivey, editor; Phoebe Armstrong Beaver, edit producer. Online Postproduction Universal Production Partners (UPP) Jiri Linhart, VFX supervisor; David Koubik, colorist; Kristyna Radkova, producer; Katarina Bohacova, project coordinator. Music Benjamin Jones, composer. Audio Post 750mph Sam Ashwell, sound designer; Rachel Saxon, producer. Media Planning & Buying OMD
Part of Apple’s “Great Ideas Start Here” creative platform, this film--directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab--celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop.
With an original jazz score by Grammy-winning composer Antonio Sánchez, the film--titled “The Best Performance Yet”--uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo--commending its best performance yet. Read More
