Digital retailer Very.co.uk has launched a Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day.
The charmingly honest, funny film sends the message that the best thing about Christmas is not just Christmas day but the combination of all the wonderfully festive moments in the build up to Christmas, from Christmas lights and the all-important tree to Christmas jammies.
The TV ad which is titled “Jodie” and was directed by Gary Freedman via Independent Films, opens with an implausibly perfect Christmas day celebration before the camera pans out to show that it’s a clichéd Christmas TV ad being watched by a family who are scoffing at it, with the dad exclaiming: “What a load of rubbish!” The mum then addresses the camera directly to say: “You know what Christmas moment I like? Every bloomin’ one of them!”
The music “Hot Love” by T Rex kicks in as the mum, Jodie, goes on to list all her favorite festive moments, including the neighbor’s Christmas lights display zapping the National Grid, getting a 12 foot tree into a 10 foot room, terrible Christmas music like Crazy Frog’s version of “Jingle Bells,” and getting and giving presents to absolutely everyone, including the postwoman and the trash man, with help from the Very.co.uk app.
The 90 second spot ends with the line: “Christmas is full of amazing moments. Christmas is this Very moment.”
Javier Campopiano, CCO Europe and creative chairman London at Grey, said, “It’s a different Christmas message, a message that offers the unfiltered point of view of someone who truly loves everything about Christmas, every single bit that makes it such a magical season. Not only is it different to what the brand and its customers have seen before, but we’re confident it’ll resonate right now, when we’re facing the prospect of a very different festive period.”
CreditsClient The Very Group/Very.co.uk Agency Grey London Javier Campopiano, creative chairman; Laura Jordan Bambach, chief creative officer; Matt Moreland, Chris Clarke, creative directors & creative team; Emma Thomas & Ryan Delaney, Angela Harding & Terry O’Neill, creative teams; Raquel Chicourel, chief strategy officer; Jess Smith, strategy director; Maxine Hose, sr. producer; Kate Reynolds, assistant producer. Production Independent Films Gary Freedman, director; Jani Guest, exec producer; Sara Cummins, producer; Barry Ackroyd, DP; Jacqueline Abrahams, DP. Editorial The Assembly Rooms Adam Spivey, editor; Dan Breheny, post producer. Postproduction MPC Phil Whalley, post producer; Matthieu Toullet, colorist; TBV, VFX artist. Audio Post 750mph Sam Ashwell, sound engineer; Mary-Ann D’Cruz, audio post producer.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More