Sony Interactive Entertainment has launched its latest PlayStation spot, “Feel it Now on PlayStation 5.”
Created by adam&eveDDB and directed by Henry Hobson through MJZ, the film is built around the ever-quickening heartbeat of players as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As a player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2023-11-11)
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Andy Clough, Rich McGrann, creative directors; Mary Fostiropoulos, Jaki Jo Hannan, producers; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design; Sam Harris, Dave Callow, artworkers. Production Agency Cain&Abel Ludovica Melica, executive producer adaptation; Charlotte O’Reilly, sr. producer; Dylan Pugh, producer. Can Yagan, editor; James Brown, joint head of integrated production; Matt Walker, digital producer; Hash Milhan, creative technology director; Sam Butler, digital design director. Production Company MJZ Henry Hobson, director; Lucy Jones, executive producer/head of production; James Waters, producer; Luke Thornton, production manager; Mauro Chiarello, DP; Jonathan Houlding, production designer; John Lowe, 1st AD; Florian Hatwagner, MoVi operator; Charlotte Martin, casting director. Production Service Company Division Film Rok Bukovec, managing director/EP; Rok Luneznik, EP/producer; Spela Bajc, line producer; Urska Vardijan, production manager; Miha Knific, production designer, Slovenia; Monika Lorber, costume designer; Ana Lazovski, hair & makeup artist; Filip Krzisnik, stunts; Kristjan Repalust, SFX. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, edit assistant; Frankie Elster, producer. Postproduction/VFX Framestore Guy Lubin, William Laban, Michael Baker, Rocky Vanoost and Alexia Paterson, Top 5x VFX team; William Laban, Guy Lubin, VFX supervisor; Michael Baker, 2D supervisor; Rocky Vanoost, animation supervisor; Luigi Russo, Flame; William Bartlett, executive creative director; Adam Bailey, Daniel Bielawski, Harry McCusker-Bland, animation; Aaron Baudin, Deniz Cinar, Morten Kvale, Zybrand Jacobs, FX; Alex Ling, Corrina Wilson, Cristina Recuero Esquina, Dominique Breyvogel; Jess Kavasoglu, Julia Caram, Kotryna Lidziute, Max Degroot, Mike Simons, Min-Hui Chang, Owen Braekke-Carroll, Suzanne Jandu, Zavier Mojica, compositors; Nikola Yordanov, Chelsea Aston, Scott McInnes, Katie Hallaron, Gabriella Pruskowska, Tomas Muller, digital matte painting & concept; Andrew Niven, Jack Field, Daniella Marsh, design. Color Company 3 Jean-Clement Soret, colorist; Santino Napolitano, Karl Pasamonte, Jack Kennedy, color assists. Audio 750mph Sam Ashwell, sound design & mix; Olivia Ray, Carla Thomas, audio producers.
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
Type above and press Enter to search. Press Esc to cancel.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
