Sony Interactive Entertainment released this spot for the all-new PlayStation Plus, acting as a metaphor for the journey that PlayStation can provide everyone.
Directed by Henry Hobson of MJZ for adam&eveDDB, London, the film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realize the many different lives he has lived. We travel through Mr. Malcolm’s house, down into his secret basement, full of incredible objects collected from his many adventures–The BB pod from Death Stranding and Bloodborne’s Saw Cleaver, a Watcher from the world of Horizon, Jin Sakai’s mask from Ghost of Tsushima–all drawing viewers deeper into the mystery of who this man is.
Indeed anyone can experience the wonder of PlayStation, satisfying his, her or their thirst for adventure, exploration, and thrills. PlayStation asks audiences: “Why be one thing, when you can be anything?”
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Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB, London Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Richard Gayton, Darren Beresford, creative directors; Anthony Falco, chief production officer; Panos Louca, production lead; Hanna Needham, Stephen Mead, producers; Arsalan Jamshid, assistant producer; Simon Adamson, executive content director; Jessica Taylor, head of content; Matthew Osborne, sr. content creative. Design King Henry Paul Knowles, head of design/ Scott Silvey, lead designer; Sam Stabler, artworker. Post/Production cain&abelDDB Ludovica Melica, managing producer; Charlotte O’Reilly, sr. producer; Mandy Amoah, Marie Vivent, producers; David Smith, sr. editor; Jason Fox, hybrid editor; Matthew Walker, digital producer; Tony Hutton, sr. graphic producer; Hash Milhan, creative technology director; Sam Butler, digital design director; Ben Aldrich, technical lead. Production Company MJZ Henry Hobson, director; Lindsay Turnham, exec producer; James Waters, producer; Davina Abrahams, production manager; Rob Hardy, DP; Pirra, production designer; Neil Floyd, set decorator; Antony Tanev, 1st AD; Ivan Jelyaskov, gimbal operator; Selina Wong, costume designer; Djanina Baykoucheva, costume supervisor; Hammond Cox, casting director. Production Services Icon Films Millen Nickolov, Emil Rangelov, Gergana Kuzmova, producers; Alexander Peytchev, production manager; Atanos Apostolov, prop master; Tatiana Sleptsova-Titta, Nelly Teova, Marina Boshnakova, makeup artists. Editorial Work Editorial Neil Smith, Rain Keene, editors; Ellie McNaughtan, producer. VFX/Postproduction Selected Works, London Greg Spencer, shoot supervisor/creative director; Jonathan “Wes” Westley, creative director; Francois Roisin, VFX supervisor; Paul Donnellan, head of CG; Georgina Ford, Theajo Dharan, Matt “Wispy” Clarke, Leandro Vaquez, Stephanie Skarbek, 2D artists; Nigel Timms, Sebastian Kowalski, Pavel Mamichev, Mickey O’Donoghue, 3D artists; Amber Fresenda, DMP; Alex Fitzgerald, exec producer; Katie Sharpe, producer; Mickey O’Donoghue, Abner Marin, Nigel Timms, Pavel Mamichev, 3D artists; Georgina Ford, Theajo Dharan, Matt “Wispy” Clarke, Leandro Vaquez, Stephanie Skarbek, 2D artists; Amber Fresenda, DMP; Alex Fitzgerald, exec producer; Katie Sharpe, producer. (Toolbox: Nuke, Houdini, Maya, Flame) Color Company 3 Tom Poole, colorist. Audio 750mph Sam Ashwell, sound design & mix; Kirsten Troy, sr. audio producer. Music Supervision PlayStation Studios, Creative Arts Codie Childs, Duncan Smith, music supervision. Song: “A Thousand Lives,” written, produced and performed by Christopher Benstead.
Rupert Sanders of MJZ directed this Ford Motor Company :30 titled “Proving Ground” from Wieden+Kennedy (W+K) New York. Lensed by DP Roman Vasyanov, ASC, RGC, the spot cuts through the high-octane blur of typical racing footage with “moving portraits” inspired by the paintings of Caravaggio. Using dramatic lighting and radical naturalism, the sport of F1 auto racing is slowed down to show the deliberate, gritty choreography of engineers and drivers fighting for fractions of a second.
The spot is part of an extreme racing campaign that marks the return of Ford to F1 and includes a “micro-docuseries” of spots which debuted on Apple TV this past weekend, tapping into Apple’s sequential viewing capabilities, running across the three days of the Australian Grand Prix. (Ford is the official F1 sponsor on Apple TV.) Instead of interrupting the coverage, the “micro-docuseries”--directed by Behemoth (the W+K New York creative duo of Zak DeLange and Andrew Congleton)--tells stories during what would normally be ad breaks. The series of :15s star real Ford Racing engineers as parallels are drawn between extreme racing and how that engineering innovation makes it mark on Ford vehicles for consumers.
Also slated to debut during college basketball’s March Madness is Ford’s “The Off Road to Greatness,” a film--directed by Sam Pilling via production company Magna--which takes a relentless, unforgiving approach to capturing the spirit of off-road dirt racing, focusing on the visceral physical toll the terrain takes on both machine and driver.
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