Agency MRM was tasked with communicating the vision and enhancements spanning advanced technology and equipment (including next-gen trucks) that the U.S. Postal Service’s 10-year plan is bringing to businesses of all sizes–and what this means for every individual in America. MRM NY with McCann Worldgroup crafted a campaign spearheaded by this “We Go Everywhere” anthem film–directed by Jake Scott of RSA Films–that gives us a glimpse into the journey a mail carrier takes. Seen through the iconic square window of the new USPS Long Life Vehicle (LLV) and accompanied by Johnny Cash’s “I’ve been everywhere,” the film and music serve to underscore the vast reach of the USPS and the deep relationship it has with America. The film also highlights how the USPS helps businesses keep up with their demands and scale through services like USPS Connect and the introduction of the new vehicles with more capacity to deliver faster and more packages to every address across America.
Harsh Kapadia, chief creative officer, MRM New York, said, “Traveling beside the USPS carriers, we see that USPS doesn’t just deliver from A to B, but USPS is Delivering for dreams, Delivering for ambitions, Delivering for growth and most importantly it all Delivers for America.”
Emmy-winning director Scott added, “It was a great experience collaborating with the creative team at MRM, and having the opportunity to create a new visual language for the USPS. Johnny Cash’s song is the perfect score for Americana and fitting for the only service that goes to every single door in the country. Casting real postal workers and hearing their real stories and experiences was another great touch which helped us capture that spirit.”
