Super Serious, the new venture co-founded by Terry Crews and ad vets Paul Sutton and Matt O’Rourke, turned out this 90-second commercial, “Making Meat History,” for Impossible Foods.
Directed by Jake Scott of RSA Films, the musical spot imparts a history lesson spanning the centuries which leads up to the new meat–made from plants.
“Making Meat History,” which premiered last night (6/11) on the Tony Awards telecast, kicks off Impossible Foods’ summer marketing effort.
CreditsClient Impossible Foods Creative Super Serious Terry Crews, Matt O’Rourke, Paul Sutton, co-founders. Production Company RSA Films Jake Scott, director; Luke Ricci, president; Buddy Brakha, exec producer; Tobias Schleissler, DP; Morna Ciraki, line producer; Happy Massee, production designer
The Best Work You May Never See: Perlorian Brothers, Arrivals + Departures “Reel It In” For Fisherman’s Friend
Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend--in the form of an ubiquitous fisherman character--can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
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