This tongue-in-cheek online ad shows a series of teachers talking about how they are so ably supported with the latest and greatest in resources, observing that their school has too many books, too many state-of-the-art computers, an abundance of art supplies, and so on. Their declarations only serve to underscore the reality that public schools are facing a pervasive budget crunch, often causing teachers to spend their own money to furnish basic educational tools and supplies for their students.
Titled “Teachers,” the piece is part of Hefty’s #SaidNoSchoolEver campaign from Havas Worldwide Chicago. The campaign promotes trash bag company Hefty’s involvement in Box Tops For Education, a school earnings loyalty program. By simply clicking Box Tops coupons from hundreds of participating products, families can earn cash for the schools to purchase books, field trips, playground equipment, etc. Thus far, U.S. schools have earned over $600 million from Box Tops, with $3.5 million donated by Hefty.
Jeff Bitsack of Caviar directed the two opening spots in the campaign, including “Teachers,” which break as back to school promotions kick into high gear.
CreditsClient Hefty Agency Havas Worldwide Chicago Jason Peterson, chief creative officer; Ecole Weinstein, group creative director; Shelby Georgis, creative director; Matt Bush, Ellie Brzezenski, copywriters; David Evans, co-head of production, North America; Brigette Whisnant, executive producer; Jordan Sider, producer. Production Caviar Content Jeff Bitsack, director; Darren Foldes, exec producer; Tova Dann, producer; Giorgio Scali, DP. Editorial Studio 6, Chicago Andrew Maggio, sr. editor; Kelsey Moher, assistant editor; Todd Bernstein, sr. audio engineer. CRC Mark Ruff, audio engineer. Lauren Shawe, exec producer; Jordan Sider, Kara Weinert, post producers. Post The Mill Luke Morrison, colorist. Graphics Studio 6 Jesse Willis, graphic artist.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More