This Xmas spot for telecom brand Orange out of agency Publicis Conseil in Paris shows a group of youngsters who capture Santa Claus when he comes to visit a home–except it’s not just any home but rather Orange’s “connected house” which enables the kids to communicate and coordinate with one another on the fly.
Kids deploy the connected home technology to get Santa just where they want him–or do they? Did this happen or is it a meticulously planned caper that's still on the drawing board?
Titled “We got him!,” the film was directed by Jeff Low via French production house La Pac.
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Credits
Client Orange Agency Publicis Conseil, Paris Marco Venturelli, president overseeing the creativity Fabrice Delacourt, creative director; Marc Rosier, copywriter; Jean-Marc Tramoni, art director; Caroline Delhoume, Celia Kuczynski, assistant art director; Damien Sabatier, strategic planner; Benjamin Auberdiac, TV producer (Prodigious). Production La Pac, Paris Jeff Low, director; Jerome Denis, producer; Marcel Zyskind, DP. Postproduction La Pac, Paris Adriana Legay, editor; Thomas Canu, color grading; Betty Bertrand, postproduction manager; Boris Nicou Joel Tessonneau, sound production; Music Jingle Bells punk P. Uminski, arranger. Audio Post Orange, in-house
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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