This Xmas spot for telecom brand Orange out of agency Publicis Conseil in Paris shows a group of youngsters who capture Santa Claus when he comes to visit a home–except it’s not just any home but rather Orange’s “connected house” which enables the kids to communicate and coordinate with one another on the fly.
Kids deploy the connected home technology to get Santa just where they want him–or do they? Did this happen or is it a meticulously planned caper that's still on the drawing board?
Titled “We got him!,” the film was directed by Jeff Low via French production house La Pac.
Credits
Client Orange Agency Publicis Conseil, Paris Marco Venturelli, president overseeing the creativity Fabrice Delacourt, creative director; Marc Rosier, copywriter; Jean-Marc Tramoni, art director; Caroline Delhoume, Celia Kuczynski, assistant art director; Damien Sabatier, strategic planner; Benjamin Auberdiac, TV producer (Prodigious). Production La Pac, Paris Jeff Low, director; Jerome Denis, producer; Marcel Zyskind, DP. Postproduction La Pac, Paris Adriana Legay, editor; Thomas Canu, color grading; Betty Bertrand, postproduction manager; Boris Nicou Joel Tessonneau, sound production; Music Jingle Bells punk P. Uminski, arranger. Audio Post Orange, in-house
Violence against women is rooted in gender and relationship models based on control and emotional dependence: this is the starting point for the development of the awareness-raising campaign “Getting Ready,” ideated for Sephora Italia by creative agency LePub and directed by Juul Op den Kamp.
Psychological violence manifests itself through constant and repeated behaviors aimed at controlling and subduing the partner. When we talk about gender-based violence, the focus is often on the physical side. However, not enough is said about the first signs of abusive behavior, especially from a psychological point of view, which are mostly subtle.
The objective of LePub and Sephora Italia’s “Getting Ready” campaign is deliberately simple and direct: to encourage awareness of what are called “Early Signs,” being the first signals of gender-based violence. Taking care of one’s outward appearance, the way one dresses and wears make-up, are powerful means of expressing one’s identity and are often the subject of abusive controlling behavior. Sephora believes in the right of every woman to be able to express herself freely and has once again decided to turn the spotlight on this issue through a campaign with a strong emotional impact.
“The topic addressed in this campaign is a sensitive one, unfortunately of a tragic relevance that cannot leave us indifferent. Signs of violence must be scrupulously observed, properly recognized and promptly interrupted. It starts with a comment, continues with an insult and finally culminates in a concrete act, a dramatic phenomenon that we are forced to read about every day in our newspapers. This is why it is absolutely necessary to act and talk about it: if our message reaches and supports even one... Read More
