Continuing its faux movie trailer campaign for Taco Bell’s Nacho Fries, Deutsch tapped feature filmmaker Jeremy Saulnier, who directed via production house Neighborhood Watch, and VFX house a52. The result is “Supply and Demand,” a trailer-style high-octane thrill ride akin to a Fast & Furious franchise entry.
Credits
Client Taco Bell Agency Deutsch Brett Craig, chief creative officer; Jeremiah Wassom, creative director; Daniel Chen, Mikey Sison, associate creative directors; Karter Kraselt, art director; Ryan Siepert, copywriter; Judd Stricker, sr. integrated producer; Jasmine Sarbaz, integrated producer; Paul Roy, executive integrated producer. Live Action Production Neighborhood Watch Jeremy Saulnier, director; Diego Garcia, DP; Elyciphus Siler, live-action producer; Traci Carlson, Richard Peete, exec producers. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor; Andy Wilkoff, CG supervisor; Caleb Ollivant, CG lead; Richard Hirst, Dan Ellis, Michael Vaglienty, Enid Dalkoff, 2D VFX artists; Robert Kim, Aemilia Widodo, Paulo deAlmada, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, 3D artists; Erika Bird, designer; Peter Murphy, animator; Andrew Rosenberger, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Sam Kolber, John Valle, online editors. (Toolbox: Flame) Color a52 color Paul Yacono, colorist; Corey Martinez, Aaron Flickinger, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, producer; Michael Raimondi, managing partner/president. Audio Lime Studios Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Track: “Can’t Get Enough,” Griz, artist. Original Composition Massive Music Ben Einziger, composer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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