Grandma Ursula from Merge Mansion is raking up a mystery with the Oscar-winning Kathy Bates portraying her in the debut brand films from the puzzle game. The hit mobile puzzle game that has people buzzing about the characters behind the screen launched globally earlier this year and has close to 20 million downloads.
The very first live-action Merge Mansion brand campaign crafts a playful and suspicious tone as Grandma Ursula is determined to make her granddaughter Maddie’s search for answers as complicated and difficult as possible. Unique to the mobile game space, this brand is using an A-list celeb and prime broadcast and digital media to capture audiences and elevate to the likes of an entertainment franchise.
In this film Grandma Ursula isn’t where she appears to be, with the help of a decoy.
Jim Jenkins of O Positive directed the campaign for Wieden+Kennedy Portland.
Bates said, “Ursula and I fit like a pair of beloved old garden gloves! What a crazy grandma. I loved scurrying around the grand old house. So much fun working with the brilliant Jim Jenkins and Grace Rex who played my granddaughter—a very talented young actress.”
