With COVID restrictions continuing to impact commercial productions, Free streaming television service Pluto TV got creative by casting David Hasselhoff to play all nine characters in this infomercial titled “Hoff Multiverse.” Viewers will get to enjoy him as host Hoff on a retro-future studio set, plus hipster Hoff, mom Hoff and more throughout the 100-second spot, which includes a number of eccentric viewer testimonials. Pluto TV knew that Hasselhoff, who is hardly a stranger to poking fun at himself, could dust off some of his most iconic characters in the spot. Yes, Mitch Buchanon from the hit series Baywatch has exactly the over-the-top personality of a vintage infomercial host.
The “Hoff Multiverse” concept was developed in-house by Pluto TV and directed by Jonas Morganstein, with production by Jonas & Co. Media planning and buying was by Mediahub and activation by The Martin Agency’s Cultural Impact Lab.
Pluto TV offers hundreds of free TV channels and thousands of movies and television series on-demand including titles such as Narcos, CSI, Star Trek and a 24/7 James Bond channel. With over 100,000 hours of premium content available on the platform, Pluto TV is available across all major mobile, connected TV and web-based devices. Should one continue to scroll through their easy-to-use platform, they will find many hit TV shows and movies from past decades, which perhaps defined generations, available on an all-day viewing schedule–including Baywatch, Three’s Company and The Bob Ross Channel.
