Kodansha, a publisher spanning magazines, novels, manga and anime, has initiated its first brand campaign via New York agency Gretel.
The effort includes this spot, “Taking Flight,” directed by Juan Cabral of MJZ, driven by an original piece of music from duotone audio group designed to capture the spirit of writing, reading and discovering exceptional pieces of media and art.
Client Kodansha Agency Gretel, New York Greg Hahn, principal & founder; Ryan Moore, executive creative director & partner; Sue Murphy, creative director; Josh Engmann, art director; Thomas Kemeny, copywriter; Nicole Schofield, producer. Production MJZ, bicoastal/international Juan Cabral, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Natalia Mussolana, line producer; Leandro Filloy, DP; Sebastian Orgambide, production designer. Production Services Labhouse (Argentina) Editorial Emiliano Fardaus, editor; Daniel Prync, assistant editor; Julieta Fernandez Castagnino, post producer. Music/Sound duotone audio group, bicoastal Peter Nashel, creative director/founder; Landon Knoblock, composer; Ross Hopman, executive music producer; Giovanni Lobato, sr. music producer Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer.
After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group of handmade puppet critters--a raccoon, bear, rat, owl, deer, squirrel, and others--who film themselves in a joyful musical sequence inspired by “Friends” originally recorded by Flight of the Conchords. This holiday film, “A Critter Carol,” was directed by Mark Molloy of production house SMUGGLER for agency TBWA\Media Arts Lab. Read More
