This spot taps into the fact that when kids enjoy something, they want to do it again and again. Vignettes show kids saying “Again” to a parent or parents to repeatedly enjoy the same fun.
This affinity for “again” then dovetails to an announcement that as of today 75 percent of General Mills’ cereals no longer contain flavors and colors from artificial sources. So now parents can love General Mills cereals–again.
Jun Diaz of Smuggler directed these charming parent/child vignettes for General Mills agency McCann New York.
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Credits
Client General Mills Agency McCann NY Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, chief creative officers; Larry Platt, executive creative director; Ryan Quigley, Nick DiLallo, associate creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Amanda Revere, executive producer; Eric Johnson, Mike Ladman, music producers. Production Smuggler Jun Diaz, director; Drew Santarsiero, exec producer; Leah Fleischmann, producer. Editorial Work Editorial Ben Jordan, editor. Music Finger Music Audio Post Heard City Phil Loeb, engineer.
After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group of handmade puppet critters--a raccoon, bear, rat, owl, deer, squirrel, and others--who film themselves in a joyful musical sequence inspired by “Friends” originally recorded by Flight of the Conchords.
This holiday film, “A Critter Carol,” was directed by Mark Molloy of production house SMUGGLER for agency TBWA\Media Arts Lab. Read More
