Directed by Academy Award winner (The Hurt Locker) Kathryn Bigelow via production house Smuggler, this futuristic AT&T spot from BBDO NY tells the story of a family out for a Sunday drive—distraction free in their fully autonomous car made possible by 5G technology. The ad helps people imagine how a technology like 5G will transform driving altogether while taking distracted driving off the table. Still, the message resonates that until then, don’t drive distracted, the ongoing mantra of AT&T’s “It Can Wait” campaign, now in its 10th year out of BBDO.
Two-time Oscar nominated editor (The Big Short, Vice) Hank Corwin of Lost Planet cut this piece, titled “It Can Wait/5G Until Then.” Commercial is debuting during the The Masters golf tournament on CBS.
Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; Daniela Vojta, Susan Young, executive creative directors; Robert Wakeland, Stephen Winston, creative directors; David Rolfe, director of integrated production; Julie Collins, group executive producer; Adam Perloff, executive producer; Crystal Rix, chief strategy officer; Thomas Han, head of integrated strategy; Ben Bass, strategy director. Production Smuggler Kathryn Bigelow, director; Patrick Milling Smith, Brian Carmody, co-founders; Allison Kunzman, exec producer; Donald Taylor, line producer; Joost Van Gelder, DP. Editorial Lost Planet Hank Corwin, editor; Kenji Yamauchi, assistant editor; Krystn Wagenberg, exec producer; Casey Cayko, producer. Finishing/VFX The Mill NY Angus Kneale, chief creative officer; Gavin Wellsman, creative director; Fergus McCall, colorist; Eliana Carranza-Pitcher, Heath Raymond, executive VFX producers; Nirad “Bugs” Russell, sr. producer; Christina Chung, coordinator; Siro Valente, 2D lead; Agit Menon, 3D lead. Sound Design Brian Emrich Audio Post Wave Studios, NY Chris Afzal, engineer/mixer/additional sound design.
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
