Captain Morgan Canada’s latest ad “Thumbs” is all about trading screen time for quality time. It’s about bringing back the fun of real-life hangouts and celebrating the unforgettable moments you have with your crew.
So, take back control of your thumb, meet up with your buddies and raise an ice-cold glass of Captain and Cola. It’s all encapsulated in the mantra “less scroll, more vibes.”
Keith Schofield of production house Caviar directed “Thumbs” for agency Anomaly.
Client Diageo Brand Captain Morgan Canada Agency Anomaly Joe Corcoran, executive creative director; Tony Roberts, Louis Jopling, creatives; Francesca Roberts, producer. Production Caviar Keith Schofield, director; Nisha Mullea, exec producer; Jude Veermeulen, producer; Damien Acevedo, DP; Tara Garnell, drinks stylist; Julian Zerressen, drink stylist assistant; Anouska Ryan, nail artist. Editorial Marshall Street Editors Patric Ryan, editor. VFX No.8 Simon Downie, producer. Color No.8 Matt Turner, colorist; Simon Downie, producer. Sound Design 750mph Lucas Trigg, sound designer; Aishah Amodu, Kristen Troy, sound producers.
Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
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