Danish butter brand Lurpak® is launching a sumptuously shot brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.
The campaign from Wieden+Kennedy London reminds us that every moment in the kitchen is an opportunity to make a difference, and a cook’s impact on the world can be greater than we think. Indeed “Where There Are Cooks, There Is Hope.”
Centerpiece of this campaign is this playful 60 second TV commercial, directed by Kim Gehrig of production house Somesuch.
Featuring a masterful voiceover from Lurpak’s new “Food God” Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.
The spirited film will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising.
CreditsClient Aria Foods/Lurpak Agency Wieden+Kennedy London Sophie Bodoh, Scott Dungate, Laura Sampedro, Carlos Alija, creative directors; Tom Bender, Tom Corcoran, creatives; Joe Bruce, creative support; Tony Davidson, Iain Tait, executive creative directors; Michelle Brough, TV producer; Sammy Watts Stanfield, TV production assistant. Production Somesuch, London Kim Gehrig, director; Seth Wilson, exec producer/managing director; James Waters, producer; Joe Thornber, production manager; Lasse Frank, DP; Stephen Keith Roach, additional photography; Marie Lanna, production designer; April Napier, costume designer. Editorial Trim, London Elise Butt, editor. VFX Framestore, London Sophie Harrison, VFX producer; Andy Salter, Ben Cronin, VFX supervisors; Simon Bourne, colorist. Audio Factory, London Anthony Moore, sound designer. Music Mr. Pape, London. John Connon, music supervisor/producer; Rohan De Livera, composer.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More