Danish butter brand Lurpak® is launching a sumptuously shot brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.
The campaign from Wieden+Kennedy London reminds us that every moment in the kitchen is an opportunity to make a difference, and a cook’s impact on the world can be greater than we think. Indeed “Where There Are Cooks, There Is Hope.”
Centerpiece of this campaign is this playful 60 second TV commercial, directed by Kim Gehrig of production house Somesuch.
Featuring a masterful voiceover from Lurpak’s new “Food God” Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.
The spirited film will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising.
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Credits
Client Aria Foods/Lurpak Agency Wieden+Kennedy London Sophie Bodoh, Scott Dungate, Laura Sampedro, Carlos Alija, creative directors; Tom Bender, Tom Corcoran, creatives; Joe Bruce, creative support; Tony Davidson, Iain Tait, executive creative directors; Michelle Brough, TV producer; Sammy Watts Stanfield, TV production assistant. Production Somesuch, London Kim Gehrig, director; Seth Wilson, exec producer/managing director; James Waters, producer; Joe Thornber, production manager; Lasse Frank, DP; Stephen Keith Roach, additional photography; Marie Lanna, production designer; April Napier, costume designer. Editorial Trim, London Elise Butt, editor. VFX Framestore, London Sophie Harrison, VFX producer; Andy Salter, Ben Cronin, VFX supervisors; Simon Bourne, colorist. Audio Factory, London Anthony Moore, sound designer. Music Mr. Pape, London. John Connon, music supervisor/producer; Rohan De Livera, composer.
This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More
