A man takes his dog for a walk. He is in a defensive, borderline hostile mood until he encounters another guy walking his dog. While they have racial and generational differences–and on the surface seemingly very little in common–the men bond thanks to their dogs.
Directed by Lance Acord of Park Pictures, “The Walk” is part of Pedigree dog food’s ongoing global marketing campaign called “Feed the Good. The campaign is based on the simple insight that dogs bring out the good in people and Pedigree brings out the good in dogs.
BBDO New York served as agency on “The Walk.”
This 45-second spot will run primarily on YouTube in addition to Pedigree’s social channels into June.
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Credits
Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, Andy Blood, creative directors; Banks Noel, associate creative director; Scott Kelly, art director; Ben Polkinghorne, copywriter; David Rolfe, director of integrated production; Sofia Doktori, sr. content producer; Rani Vaz, head of music production; Crystal Rix, group planning director; Kirsten Flanik, managing director. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Anne Bobroff, head of production; Caroline Kousidonis, exec producer/producer. Editorial Whitehouse Post Russell Icke, editor; James Donahue, assistant editor; Lauren Hertzberg, exec producer; Alejandra Alarcon, producer. Postproduction CarbonVFX Ben Gibbs, colorist; Matt Reilly, lead Flame; Joe Scaglione, Flame assistant; Frank Devlin, exec producer; Bree Bracket, producer. Music Barking Owl. Audio Post Sound Lounge Tom Jucarone, mixer/sound designer.
Valentine’s Day is all about the celebration of love, but not only the candle-lit, hand-holding, couples-only kind; it’s also for groups of friends, too. Clash of Clans is “clashifying” familiar romantic comedy tropes into heartfelt Clash bromances.
Groups of friends who clan together can drift apart. Life happens, schedules misalign and those who once clashed together leave their clan hanging. This campaign film, created by DAVID New York, shows these players reuniting by reimagining famous romantic scenes. In one scene, a group of friends stands outside a friend’s window with a phone playing iconic sounds from the game, calling out to their bro and pleading with him to come back to the clan. In another, two friends surprise a friend at his door, holding up signs inviting him to return to playing the game together. The next sequence shows in-game characters embodying that same spirit of bromance, by putting aside their rivalries to help each other compete in Clan Wars.
“Rom-coms have always shown us how powerful emotional storytelling can be. For this campaign, we reimagined those classic tropes to celebrate friendship and connection in a way that feels playful, heartfelt, and true to the world of Clash of Clans,” said Andre Toledo, chief creative officer at DAVID New York.
Production was handled by Gravy Films, with Crobin Leo as the director.
