Lars Timmermann of Sterntag Film, Hamburg, directed this “Fruits of Love” spot for German supermarket Kaufland. The piece takes us to a kitchen which a man leaves to get some milk at the store only to return to imploded produce and a massive mess–with him perhaps assuming that an adventurous cat was to blame. But the reality is that a lone pear has done a strip tease out of its skin to the rhythm of the song “Fever,” causing all chaos to break loose.
Yessian Music served as the music/sound design house with score and sound design working in concert with Peggy Lee’s rendition of “Fever.”
Credits
Client Kaufland supermarkets Agency Kaufland (internal agency), Heilbronn/Baden Wuerttemberg, Germany Holger Oehrlich, chief creative officer. Production Sterntag Film, Hamburg, Germany Lars Timmerman, director; Maik Siering, Steffen Esaias, Marissa Schwinn, producers. Editorial Sterntag Film Jorn Falldorf, editor; Lars Kuhn, Johannes Reinhardt, post producers. Music/Sound Yessian Music, Hamburg Max Fritz, Ingmar Rehberg, composers, “Intro” portion; Ralf Denker, Ingmar Rehberg, arrangers, “Fever” portion; Song: “Fever” performed by Peggy Lee; Max Fritz, Robin Grosskopff, sound designers; Ingmar Rehberg, exec producer; Helena Schmitz, Lukas Lehmann, producers; Brian Yessian, CCO; Michael Yessian, head of production. Yessian Music, Detroit music supervision. Audio Post Yessian Music, Hamburg Max Fritz, mixer
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More