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    Home » Director Luke Jaden Tugs At The Heartstrings In Short Film For Subaru

    Director Luke Jaden Tugs At The Heartstrings In Short Film For Subaru

    By SHOOTTuesday, April 30, 2024Updated:Sunday, July 7, 2024No Comments2400 Views
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    It’s said that life imitates art–and vice versa. In this case, director Luke Jaden borrowed from his own life for a Subaru Outback spec film that tugs at the heartstrings. However, the short tugged so movingly that Subaru embraced the piece and is using it. 

    A young family realizes that the Australian Shepherd they rescued–named Finley–is too confined in their suburban neighborhood of tightly clustered homes. So they get in their Subaru Outback and trek to grandma’s farm where Finley can enjoy the great outdoors. After seeing how happy Finley is there–and the effect man’s best friend has on their widowed grandmother–the parents and their two daughters ultimately, albeit reluctantly, leave Finley at his new home. It’s a bittersweet situation–filled with happiness for Finley so he can run free, yet fraught with deep sadness at the thought of being separated from a dog who in a very short time had become a loving member of the family.

    Titled “Finley,” this short for Subaru is akin to a similar real-world story for Jaden, his wife and kids–so much so that the Jadens’ beloved dog Finley and real-life grandma in rural Kentucky are stars in the film which was produced by ONE at Optimus, the director’s roost for commercials and branded content.

    “It was deeply personal to make this for Subaru and provided me with the catharsis I really needed as we now have brought this moment full circle,” said Jaden, an alum of SHOOT’s 2023 New Directors Showcase.

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    Credits

    Client Subaru Production Company ONE at Optimus Luke Jaden, director, executive producer; Diane Michelle, exec producer; Bret Curry, DP. Editorial Optimus Carl Schumacher, editor; Lauryn Smith, assistant editor; Tracy Spera, post exec producer; Alex Campbell, post producer. VFX Optimus Ryan Wood, VFX lead; Christian Allan, VFX/finish assistant and conform & deliverables. Color Grade Ethos Cameron Marygold, colorist; Brayden Deskins, color producer. Music Alex Tanas, composer. Sound Design Dan Flosdorf, sound designer.

    Media Type:Commercial: Spec
    ScreenWork Categories:Short film
    Video Tags:Luke JadenOne at OptimusSHOOT New Directors Showcase



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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