DoorDash, an official sponsor of Major League Soccer, has delivered its“Passion Should Never Go Hungry” campaign which is inspired by soccer fans.
Directed by Luke Monaghan via production company London Alley, this centerpiece spot follows a diverse crowd of soccer fans, following the lead of an impassioned capo. As he bellows out a rousing soccer chant, set to the tune of “When The Saints Go Marching In” with playfully tweaked Spanglish lyrics, the horde marches through the street, demanding what they most desire: food. Singing about their love of pizza and fries, the chant deepens with increasing layers of harmony and instrumentation, transforming into a full-blown musical experience as it reaches its crescendo.
The DoorDash in-house team approached music and sound house SOUTH directly for the project. With the song and lyrics already chosen by DoorDash, SOUTH was tasked with all the rest, from original music and voice casting to arrangement, sound design, and final mix.
CreditsClient, Marketing and Creative DoorDash Kofi Amoo-Gottfried, chief marketing officer; David Bornoff, sr. director, brand marketing; Vanessa Carr, director, partnership marketing; Ariel Gaylinn, sr. manager, marketing; Mariota Essery, executive creative director; Ben Bellayuto, Armando Samuels, creative directors; Matteo Catanese, art director; Alok Mahadevia, Colin Frawley, copywriters; Jeremy Lewis, producer. Production Company London Alley Luke Monaghan, director; Billy Pena, DP; Matthew Kauth, Sandy Haddad, exec producers; Taylor Bjorn Bro, line producer. Editorial Uppercut Sean Fazende, editor; Cayce Coyle, exec producer; Jared Thomas, head of production; Ivan Ovalle, post producer. Postproduction London Alley Kath Raisch, colorist; Ivan Ovalle, producer; Matthew Kauth, Sandy Haddad, exec producers. Music & Sound SOUTH Music & Sound, Los Angeles Ann Haugen, exec producer; Dan Pritikin, Matt Drenik, creative directors; Robin Holden, composer, sound designer; Jon Darling, composer; Allison Lapinski, producer. Audio Post SOUTH Music & Sound Robin Holden, mixer
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More