Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride shoes campaign. Produced by Caviar and directed by Marielle Heller, the three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner Glazer.
With Brooklyn’s Fort Greene neighborhood as the backdrop, Glazer pounds the pavement–or at least considers it–in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Heller provided Glazer with solid scripts and the freedom to do what she does best–improvising and adding her distinctive Ilana voice to everything.
Keeping things bouncy and fun, Glazer’s quest to track down the meaning of the “runner’s high” is the perfect vehicle for her cheeky sense of humor. In this centerpiece “Runner’s High” spot, Glazer laces up to make the transformation from cautiously curious to Joyride convert.
Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads–the skeptical and running-averse crowd. With Glazer as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way.
The Nike Joyride campaign adds to Marielle Heller’s growing presence in the advertising arena, as she continues to make her mark in film and television. Her latest feature, A Beautiful Day in the Neighborhood, starring Tom Hanks as the iconic children’s entertainer Mr. Rogers, will be theatrically released on November 22. Marielle’s debut feature film, The Diary of a Teenage Girl, won awards at the Sundance Film Festival, before getting scooped up by Sony Picture Classics. She also directed the movie Can You Ever Forgive Me?, starring Melissa McCarthy, and has helmed episodes of Transparent and Casual.
CreditsClient Nike Agency Megs and Shamus Megs Senk, creative director, art director; Shamus Eaton, creative director, copywriter; Felicia Glover, executive producer. Production Caviar Marielle Heller, director; Adam Newport-Berra, DP; Kim Dellara, Jasper Thomlinson, Michael Sagol, exec producers; Casey Wooden, head of production; Christina Donahue, producer. Postproduction/Editorial Joint Tommy Harden, editor; Noah Woodburn, sound designer/mixer; Kathleen Russell, post producer; Annie Rosick, editorial and VFX post producer. Audio Post Teenage Diplomat Scarlet Newman-Thomas, composer. Color Company 3 Tom Poole, colorist.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More