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    Director Mark Romanek Cries “Wolf” For HP, Anonymous Content’s The Lab

    By SHOOTUpdated:No Comments3807 Views

    Anonymous Content’s in-house creative incubator, The Lab, has re-teamed with HP on a film after developing last year’s short Wake Up, directed by Olivia Wilde (Booksmart). 

    Directed by Mark Romanek (Never Let Me Go, One Hour Photo) via production house Anonymous Content, the new film is The Wolf, the brand’s fourth iteration of the character starring Mr. Robot’s Christian Slater as a charmingly sinister hacker.

    Created to introduce HP’s Wolf Security, an endpoint security system that focuses on people working form home, the film is a prime example of how brands are working with entertainment partners from the very beginning stages: with The Wolf series being focused on cyber security, who better to develop it than Anonymous Content, the company that produced Mr. Robot, and Anonymous Content talent agency client, series writer Ted Kupper, whom The Lab tapped to work with them and HP on the concept and script. 

    The long-form video will be broken into shorter clips airing on digital channels and connected TV. The campaign, which targets both consumers and businesses, just launched in the U.S. this week and will begin rolling out to other markets and include airport marketing and out-of-home. 

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    Credits

    Client HP/HP Wolf Security Christina Bondolowski, global head of marketing, HP Personal Systems; Lance Hill, global head of commercial marketing, HP Personal Systems; Nikki Carmel, sr. global marketing manager, HP Personal Systems; Ben Larson, global marketing manager, HP Personal Systems. Creative The Lab @ Anonymous Content Zac Ryder, Adam Groves, executive creative directors; Garrett Combes, Chase Hilton, lead creatives; Erika Ruiz, producer; Ted Kupper, story consultant; Kim Zetter, technical advisor. Production Anonymous Content Mark Romanek, director; James Laxton, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Christina Donahue, line producer. Editorial Exile Editorial Kirk Baxter, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Anonymous ContentMark RomanekThe Lab



    DAVID New York Unveils Rom-Com Inspired Valentine’s Day Film for Clash of Clans

    Monday, February 9, 2026

    Valentine’s Day is all about the celebration of love, but not only the candle-lit, hand-holding, couples-only kind; it’s also for groups of friends, too. Clash of Clans is “clashifying” familiar romantic comedy tropes into heartfelt Clash bromances.

    Groups of friends who clan together can drift apart. Life happens, schedules misalign and those who once clashed together leave their clan hanging. This campaign film, created by DAVID New York, shows these players reuniting by reimagining famous romantic scenes. In one scene, a group of friends stands outside a friend’s window with a phone playing iconic sounds from the game, calling out to their bro and pleading with him to come back to the clan. In another, two friends surprise a friend at his door, holding up signs inviting him to return to playing the game together. The next sequence shows in-game characters embodying that same spirit of bromance, by putting aside their rivalries to help each other compete in Clan Wars.

    “Rom-coms have always shown us how powerful emotional storytelling can be. For this campaign, we reimagined those classic tropes to celebrate friendship and connection in a way that feels playful, heartfelt, and true to the world of Clash of Clans,” said Andre Toledo, chief creative officer at DAVID New York.

    Production was handled by Gravy Films, with Crobin Leo as the director.

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