We can all do our part to make sustainability a part of our world. That message resonates in this IKEA spot from agency Rethink Canada in which people are seen inhabiting their own in=individual little planets above the clouds–all doing their part for sustainability such as recycling, riding a bicycle, hanging laundry on a clothesline to dry.
Collectively these small acts of sustainability make for a better planet, underscored by supers which read, “A better world starts at home,” and the IKEA tagline, “The beautiful possibilities.”
Mark Zibert of production house Scouts Honour directed “Our Little World,” with visual effects from a52.
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Credits
Client IKEA Agency Rethink Canada Aaron Starkman, chief creative officer; Mike Dubrick, executive creative director; Joel Holtby, head of art & creative director; Dhaval Bhatt, creative director; Hayley Hinkley, art director; Jacquelyn Parent, writer; Karine Doucet, French writer, associate creative director; Sean McDonald, chief strategy officer; Shereen Ladha, strategy director; Anne Marie Martignago, Laura Rioux, broadcast producers; Sarah Longpre, French broadcast producer; Terri Winter, digital producer. Production Company Scouts Honour Mark Zibert, director/DP; Eric Kaskens, DP; Rita Popielak, Simon Dragland, live-action exec producers; Jesson Moen, production designer. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor, on-set VFX supervisor; Dan Margules, on-set VFX supervisor; Andy Wilkoff, CG supervisor; Richard Hirst, Matt Sousa, Adam Flynn, Kirk Balden, Flame artists; Whitman Lindstrom, Jie Zhou, matte painters; Adam Rosenzweig, Ariana Ziae-Mohseni, Derek Friesenborg, Dustin Mellum, Jade Smrz, Joe Paniagua, Jose Limon, Josh Dyer, Jun Kim, Mike Di Nocco, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, Mike Di Nocco, 3D artists; Kevin Stokes, John Valle, Chris Riley, online editors; Niki Goodwin, sr. producer; Shane Hoffman, production coordinator; Stacy Kessler-Aungst, head of production; Michael Steinmann, head of CG production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, SpeedTree, Houdini, Nuke, Photoshop, Substance Painter, Marvelous Designer). Color Primary Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Jessica Clark, color coordinator; Thatcher Peterson, exec producer. Editorial Outsider Editorial Michael Barker, editor; Kerstin Juby, assistant editor; Denise Shearer, exec producer; Kayan Choi, producer; Inna Gertsberg, concept artist. Audio Vapor Music Ted Rosnik, music director; Ryan Chalmers, final mix; Lindsey Bates, audio producer. Music “Book of Dreams” by Daniel Tashian.
Leading Australian Aboriginal voices, creatives and mental health professionals have come together to launch an awareness initiative focused on the staggering rate of suicide in First Nation communities.
This short film, titled Change Direction, directed by filmmaker Warwick Thornton, with support from advertising agency Apparent and production company Photoplay, explores the role culture can play in reversing the crisis.
The Westerman Jilya Institute for Indigenous Mental Health, founded by psychologist Dr. Tracy Westerman AM (Nyamal, indigenous Austrlian people of the Pilbara area of northwestern Western Australia), partnered with Aboriginal creative talent including Thornton (Kaytetye), poet Dakota Feirer (Bundjalung-Gumbaynggirr), actor Pedrea Jackson (Jingili-Mudburra-Waramungu) and songman Fred Leone (Butchulla), to develop a campaign aimed at the hearts and minds of all Australians.
The campaign, led by the short film, aims to change the direction of Aboriginal mental health by pointing to Jilya’s solution: more Aboriginal psychologists to improve screening and suicide prevention within Aboriginal communities. The Institute funds scholarships for Indigenous people in high-risk communities to become psychologists in places that desperately need them, with a vision to “build an army” of Indigenous psychologists.
Beyond raising awareness, the campaign will seek donations to help fund the scholarships.
The short film centers on a poem, written in collaboration between Apparent and Dakota Feirer, using a palindrome to turn a negative narrative to positive through the power of cultural connection.
Hamish Stewart, CCO at Apparent, said, “Our team is committed to doing something to help address an issue... Read More
