We can all do our part to make sustainability a part of our world. That message resonates in this IKEA spot from agency Rethink Canada in which people are seen inhabiting their own in=individual little planets above the clouds–all doing their part for sustainability such as recycling, riding a bicycle, hanging laundry on a clothesline to dry.
Collectively these small acts of sustainability make for a better planet, underscored by supers which read, “A better world starts at home,” and the IKEA tagline, “The beautiful possibilities.”
Mark Zibert of production house Scouts Honour directed “Our Little World,” with visual effects from a52.
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Credits
Client IKEA Agency Rethink Canada Aaron Starkman, chief creative officer; Mike Dubrick, executive creative director; Joel Holtby, head of art & creative director; Dhaval Bhatt, creative director; Hayley Hinkley, art director; Jacquelyn Parent, writer; Karine Doucet, French writer, associate creative director; Sean McDonald, chief strategy officer; Shereen Ladha, strategy director; Anne Marie Martignago, Laura Rioux, broadcast producers; Sarah Longpre, French broadcast producer; Terri Winter, digital producer. Production Company Scouts Honour Mark Zibert, director/DP; Eric Kaskens, DP; Rita Popielak, Simon Dragland, live-action exec producers; Jesson Moen, production designer. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor, on-set VFX supervisor; Dan Margules, on-set VFX supervisor; Andy Wilkoff, CG supervisor; Richard Hirst, Matt Sousa, Adam Flynn, Kirk Balden, Flame artists; Whitman Lindstrom, Jie Zhou, matte painters; Adam Rosenzweig, Ariana Ziae-Mohseni, Derek Friesenborg, Dustin Mellum, Jade Smrz, Joe Paniagua, Jose Limon, Josh Dyer, Jun Kim, Mike Di Nocco, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, Mike Di Nocco, 3D artists; Kevin Stokes, John Valle, Chris Riley, online editors; Niki Goodwin, sr. producer; Shane Hoffman, production coordinator; Stacy Kessler-Aungst, head of production; Michael Steinmann, head of CG production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, SpeedTree, Houdini, Nuke, Photoshop, Substance Painter, Marvelous Designer). Color Primary Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Jessica Clark, color coordinator; Thatcher Peterson, exec producer. Editorial Outsider Editorial Michael Barker, editor; Kerstin Juby, assistant editor; Denise Shearer, exec producer; Kayan Choi, producer; Inna Gertsberg, concept artist. Audio Vapor Music Ted Rosnik, music director; Ryan Chalmers, final mix; Lindsey Bates, audio producer. Music “Book of Dreams” by Daniel Tashian.
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
