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    Director Martin de Thurah, Forsman & Bodenfors Climb Into “Treehouse” For Norlys

    By SHOOTUpdated:No Comments2293 Views

    This touching sister-brother story shows the power of technology and how it brings us “closer together,” the  mantra of Danish energy and telecom company Norlys. Martin de Thurah (of Epoch Films) directed “Treehouse” for Norlys via production company Bacon Films, which has bases of operation in Copenhagen, Oslo and Stockholm. Agency is Forsman & Bodenfors, Stockholm.

    Titled “Treehouse,” this launch film for the newly christened Norly’s introduces us to a family where digitalization serves a slightly unusual function, strengthening the bond between sister and brother. The sister in the film is not be able to share the experiences in her treehouse with her disabled little brother, but through technology she finds a way to invite him into her world. 

    The film is running on TV and in cinema.

    “We want to talk about the humanistic side of technology; it builds relationships, creates new ways of interaction and stimulates creativity. And Norlys gathers many parts of digital life in one place”, said Anna Harboe Falkenberg, corporate brand manager at Norlys.

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    Credits

    Client Norlys Agency Forsman & Bodenfors Karl Risenfors, Mattias Berg, art directors; Pontus Caresten, copywriter; Christian Sunden, designer; Anna Junker Lundin, producer. Brand Strategy & Visual Identity Happy F&B Production Company Bacon, Copenhagen, Oslo & Stockholm Martin de Thurah, director; Kasper Tuxen, DP; Mette Jerman, exec producer. Postproduction Bacon Music & Sound Design Ballad Media Agency Orchestra

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Forsman & BodenforsMartin De Thurah



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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