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    Director Martin Werner, BETC Paris Seek Actor Kad Merad’s Password For CANAL+

    By SHOOTUpdated:No Comments2314 Views

    Last November 2020, CANAL+ launched a campaign where stars of the network, including actor Kad Merad, were looking for their login information to access the channel. The promo turned out to be so successful that the actor now gets constantly asked for his CANAL+ password, whether he’s on TV, in the street, at family dinners, on set …

    Riffing on the widespread joke, CANAL+ and Paris-based agency BETC created this promo with a slice of Merad’s fictionalized daily life since the launch of the previous commercial. How far does this running gag go?

    Martin Werner directed this new spot–which will appear on TV and in cinema theaters throughout France–via production company Henry. (Werner is repped by RESET Content in the U.S. ad market.)

    CANAL+ is a major entertainment platform. Subscribers can view programs from CANAL+, as well as Netflix, Disney+, Eurosport and beIN Sports with their account. The Merad spot will gain additional exposure online (digital and social media).

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    Credits

    Client Canal+ Agency BETC Paris Stephane Xiberras, executive creative director; Eric Astorgue, creative director/art director; Martin Rocaboy, copywriter; Anouk Bossois, assistant art director; Sebastien Houdusse, Martin Lagache, strategic planners; Karim Naceur, Slim Trabelsi, TV producers. Production Company Henry  Martin Werner, director. Sound Company Les Kouz

    Genre:Comedy
    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:BETC ParisCANAL+Martin Werner



    Serena Williams, LePub, Dolsten & Co. Put Old U.S. Open Tickets Back In Play Courtside

    Thursday, August 6, 2026

    Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open. As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open. Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio. Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More

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