This short film finds Anna Kendrick arriving at her NYC brownstone stoop brimming with the spoils of a successful day of holiday shopping only to realize that she forgot her apartment keys. When she finally reaches her limit on modeling new fashions for her pup, texting and loudly singing holiday jingles, she fashions an extended hook with her newly purchased goods and craftily makes her way up the fire escape ladder, proudly letting her dog in through the front door. The interactive video allows viewers to click on the items throughout to view behind the scenes footage and shop all of the Kate Spade looks featured.
Titled The Waiting Game, this short was directed by Michael Mohan of HeLo. Mohan’s feature work includes most recently Save the Date, starring Lizzy Caplan and Alison Brie.
CreditsClient Kate Spade Kristen Naiman, Pascal Dangin, Sophie Edelstein, creative directors. Production HeLo Michael Mohan, director; Sam Levy, DP; Brendan Kiernan, producer; Erin Wile, line producer; Brad Goreski, stylist; Janice Veksler, Leslie Okkerse, art direction; Marla Weinhoff, set design. Editorial Nat Sanders, Cudjo Collins, editors; Andrew Oppenheimer, post producer. Color & Finishing Box Motion Music Future Perfect Audio Milos Zivkovic, mixer.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More