AT&T Business is using The Masters golf tournament live coverage as a platform to launch a new campaign from BBDO targeting mid-sized business. Directed by Academy-Award winner Michel Gondry of production house Partizan, the spots use portals as a visual metaphor for Edge-to-Edge Intelligence, showing how the portals show up to give business decision makers and owners the power to see and react to every corner of their business. It’s a simple visualization that shows how Edge-to-Edge technology gives businesses, especially growing businesses–in this case a Gelato company–a competitive advantage.
“Gelato” is one of three commercials in the AT&T Business campaign.
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Credits
Client AT&T Business Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, EVP, group executive creative director; Daniela Vojta, Susan Young, EVPs, executive creative directors; Kara Goodrich, SVP, sr. creative director; Pebble Goh, VP, creative director; Julie Collins, EVP, group executive producer; George Sholley, VP, executive producer; Melissa Chester, executive music producer. Production Partizan Michel Gondry, director; Lisa Tauscher, managing director/executive producer; Molly Griffin, executive producer/ head of production; Raffi Adlan, line producer; Shawn Kim, DP. Editorial Cosmo Street Editorial Tessa Davis, editor; Josh Berger, Taylor Morano, Habib Semaan, George Irizarry, assistant editors; Maura Woodward, NY exec producer; Yvette Cobarrubias, LA exec producer; Kacie Gomez, LA producer. VFX/Finishing The Mill Erin Hicke, sr. producer; Mary Mondrus, VFX coordinator; Glyn Tebbutt, creative director/2D lead; Tim Rudgard, Franz Kol, Katerina Aroyyo, Jeannie Huynh (Remedy), Daniel Lang, Matthew Dobrez, Lisa Kim, Tim Robbins, 2D team; Fredrick Ross, design lead/3D lead; Katie Yancey, 3D; Patrick Kipper, Greg Rubner, Anastasia Skrebneva, design team. Audio Post Sonic Union Steve Rosen, sound engineer; Patrick Sullivan, producer. Music Beacon Street Studios Leslie DiLullo, exec producer; Beacon Street Studios, composers. Telecine The Mill Adam Scott, colorist; Liza Kerlin, sr. color producer; Nate Seymour, Gemma Parr, Logan Highlen, color assists.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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